Monday, 31 March 2025
Global Ad Market Faces $20bn Cut Amid Trade and Economic Turmoil
...Advertising Growth Forecasts Cut Due to Market Volatility
Growth projections for global advertising spend have been revised downward for both 2025 and 2026, with this year’s estimate dropping by 0.9 percentage points to 6.7% and next year’s by 0.7 percentage points to 6.3%. This adjustment equates to a $19.8 billion reduction in anticipated ad spending.
First Asset Management Enters US Equity Market with FBN Blended Dollar Fund Launch
First Asset Management, a leading Nigerian investment firm and subsidiary of First HoldCo Plc, has introduced the FBN Blended Dollar Fund, offering investors a strategic mix of U.S. equities and high-profile Nigerian investments. The fund aims to optimise returns and provide a hedge against inflation and currency fluctuations.
Wednesday, 26 March 2025
MTN and Airtel Africa Partner to Expand Network Infrastructure in Uganda and Nigeria
MTN Group and Airtel Africa have announced a strategic partnership to share mobile network infrastructure in Uganda and Nigeria, a move aimed at enhancing service coverage while optimizing investment expenditures. The collaboration was confirmed in a joint statement released on Wednesday.
Bigi Returns as Headline Sponsor for Nigerian Idol Season 10
...Show Kicks Off on April 20
Bigi Carbonated Soft Drinks, the flagship brand of Rite Foods Limited, proudly continues its support for musical talent by returning as the headline sponsor of Nigerian Idol Season 10. This marks the fifth consecutive year of Bigi’s partnership with the reality music competition, reaffirming its commitment to fostering entertainment excellence in Nigeria.
Five Essential WhatsApp Business Features Every Small Business Should Use
Micro, small, and medium-sized enterprises (SMBs) are the backbone of economies worldwide, accounting for 90% of businesses, over 70% of employment, and 50% of global GDP, according to the United Nations. These businesses drive innovation, create jobs, and fuel economic growth. In Nigeria, SMBs play a vital role in strengthening local economies and contributing significantly to the nation’s GDP.
itel Power 70 Redefines Battery Life: Why Tecno, Infinix, and Redmi Are Struggling to Keep Up
The Nigerian smartphone market is fiercely competitive, with brands constantly pushing the envelope on innovation and affordability. While Tecno, Infinix, and Redmi have long been dominant players, the itel Power 70 is shaking up the landscape. With its massive 10,000mAh battery, superior durability, and impressive high-end features at an unmatched price, the itel Power 70 is setting new standards. Here’s how:
Tuesday, 25 March 2025
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