Insight Publicis Ends Partnership with Airtel Nigeria

Insight Publicis, a leading integrated marketing communications agency in Nigeria, has officially ended its partnership with Airtel Nigeria, effective immediately.

Following a comprehensive review of the collaboration, both parties were unable to align on terms that accurately reflect the scope of work and the value Insight Publicis delivers. While the agency and Airtel Nigeria maintain mutual respect, Insight Publicis remains dedicated to partnerships that align with its strategic priorities and industry standards.

"Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives," said Dolapo Ogunbambo, Chief Operating Officer of Insight Publicis. "We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors."

Insight Publicis will facilitate a smooth transition and continues to focus on providing top-tier marketing solutions to its diverse clientele across various industries.

Founded in 1979, Insight Publicis is a pioneer in Nigeria’s marketing communications industry, offering a full range of services, including brand strategy, multimedia creative solutions, digital marketing, and consultancy. As a member of the global Publicis Groupe, Insight Publicis blends local expertise with international insights to drive powerful brand storytelling and business growth.