Following the success of her first two signature models, Coco Gauff and New Balance have unveiled the Coco Delray, a tennis shoe crafted for everyday players at all skill levels.
The American tennis star remains the only WTA Tour player with her signature tennis shoe.
New Balance continues to expand its tennis portfolio, emphasising accessibility and community engagement. The Coco Delray launches alongside a campaign that highlights tennis as more than just a sport, celebrating connection, culture, and the joy of play.
The campaign video features Gauff alongside her grandmother, Yvonne Lee Odom, sharing the story of her early days on the public courts at Pompey Park in Delray Beach. It showcases the unwavering support of family and friends who helped shape her journey.
Training at Pompey Park taught Gauff valuable lessons beyond the game, reinforcing the idea that communities nurture athletes and sports influence culture.
"I'm incredibly proud to launch the new Coco Delray because it's more than just a tennis shoe – it represents an opportunity to broaden access to those interested in playing the game and will have a positive cultural impact for generations to come," said Gauff.
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