Three years after its previous deal expired, the Coca-Cola Company is in advanced discussions to return as a top-tier commercial partner of the Premier League, marking a potential comeback.
The US-based beverage giant is negotiating a multimillion-pound agreement to become the official soft drinks partner of English football’s top division.
If finalized, the deal could be approved at a Premier League shareholder meeting on Thursday, according to emerging reports.
The partnership category has remained unfilled since Coca-Cola’s previous agreement ended. It was unclear on Tuesday which of the company’s brands—such as Sprite or Powerade—would be featured under the new deal. Coca-Cola also owns Costa Coffee, one of the UK’s largest coffee shop chains.
The brand has a long history with English football, having previously sponsored the League Cup—now backed by Carabao—during the 1990s. It was also the title sponsor of the Championship, the second tier of English football, from 2004 to 2010.
Current Premier League commercial partners include Guinness, owned by Diageo, and Microsoft.
The Premier League declined to comment, while Coca-Cola did not respond to a request for comment.
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