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Wednesday, 26 March 2025

Bigi Returns as Headline Sponsor for Nigerian Idol Season 10

...Show Kicks Off on April 20


Bigi Carbonated Soft Drinks, the flagship brand of Rite Foods Limited, proudly continues its support for musical talent by returning as the headline sponsor of Nigerian Idol Season 10. This marks the fifth consecutive year of Bigi’s partnership with the reality music competition, reaffirming its commitment to fostering entertainment excellence in Nigeria.

The much-anticipated season is set to premiere on April 20, 2025, promising a grander showcase of talent, excitement, and unforgettable performances. Since Season 6, Bigi has played a pivotal role in enhancing the Nigerian Idol experience, delighting contestants and audiences with thrilling moments and generous rewards.

With its diverse range of 13 refreshing soft drink variants and Bigi Premium Drinking Water, the brand has consistently supported contestants through cash prizes, luxury gifts, and shopping sprees worth millions of naira.

At a recent media interactive session, winners from Seasons 6 to 9 joined Season 10 judges—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—along with host IK Osakioduwa, to celebrate Bigi’s unwavering sponsorship.

"Bigi has continuously powered Nigerian Idol with the goal of making it bigger and better each year," said Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited. "Season 10 will not only show incredible talent but also reaffirm the belief that greatness can emerge from Nigeria."

Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, at MultiChoice, emphasized the competition’s impact on aspiring artists. "We're dedicated to providing a platform where aspiring artists can be mentored by seasoned industry professionals to help shape their musical careers."

Get ready for an electrifying season! Tune in to Nigerian Idol Season 10, premiering April 20, 2025, and airing every Sunday on DSTV Channel 196 and GOtv Channel 49.

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