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Tuesday, 18 February 2025

Nike and SKIMS Unveil NikeSKIMS: A Game-Changing Fusion of Performance and Sculpting Innovation


Nike, Inc. and SKIMS have joined forces to redefine activewear with the launch of NikeSKIMS, a groundbreaking new brand that blends cutting-edge performance technology with sculpting design. This long-term partnership aims to expand access to sport and movement for more women and athletes worldwide. The debut collection will launch in the U.S. this spring, available online and in select retail locations, with a global rollout slated for 2026.

NikeSKIMS combines Nike’s expertise in sports science, innovation, and athlete insights with SKIMS’ mastery of body-contouring solutions. Designed to celebrate all forms of athleticism, the collection will offer apparel, footwear, and accessories engineered to enhance movement, fit every curve, and empower individuals with confidence.

"We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS," said Heidi O'Neill, President of Consumer, Product & Brand, Nike, Inc. "This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy."

"Over the past five years, SKIMS has redefined the intimates and loungewear industry," says Jens Grede, Co-Founder & CEO, SKIMS. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of excellence."

"Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women," says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. "This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this Spring."

With a commitment to performance, style, and inclusivity, NikeSKIMS is set to redefine the fitness and activewear space, ensuring that every body feels powerful in motion.

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