adidas and the Mercedes-AMG PETRONAS F1 Team have officially launched their first collection, marking the beginning of a thrilling new era in motorsport fashion.
Built on shared values of performance and excellence, the debut collection presents athletes and fans with a fresh aesthetic for the paddock—designed with both sport and culture in mind.
The launch reflects adidas’ 75-year dedication to understanding athletes, now extending into the world of motorsport.
The collection blends cutting-edge performance technologies with thoughtful design, offering tailored cuts and specialized features to support the team during race weekends. The look is unified by a striking color palette of black, white, and the iconic Mercedes-AMG PETRONAS F1 Team teal.
As adidas takes its first step into the Formula 1 world, the company highlighted the "race day wear" it will supply to George Russell and Kimi Antonelli for the 2025 season. The gear is described as "sport-first" with performance-focused cuts.
However, Michael Bach, Global Vice President of Adidas Motorsport, admitted at the launch that the creation of the new racing overalls, adorned with adidas' signature three stripes, required input from external experts.
"We have a history of working with shoes and kits, but we have never partnered with a Formula 1 team like this," Bach told Soy Motor.
No comments:
Post a Comment