Universal Music Group and Amazon Music Deepen Global Partnership to Drive Innovation and Artist-Centric Initiatives

Universal Music Group (UMG) and Amazon Music have announced an expanded global partnership to foster innovation, deliver exclusive content, and advance artist-centric principles, including enhanced fraud protection.

The collaboration underscores the companies’ shared commitment to safeguarding human artistry while maximizing commercial opportunities for UMG artists. The partnership will focus on creating new products, enriching fan engagement, and promoting authentic connections between artists and their audiences.

UMG and Amazon Music will also explore advancements in audio experiences, including audiobooks, visual programming, and live-streamed content that reaches fans worldwide. A key focus will be addressing challenges like unlawful AI-generated content and fraud, ensuring a secure and creative space for artists.

Sir Lucian Grainge, Chairman & CEO of UMG, described the partnership as ushering in a new era of "Streaming 2.0." 

Commenting on the partnership, Grainge said: "We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music's deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating growth of their service."

Accordinging to Steve Boom, VP of Audio, Twitch and Games for Amazon, "UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we're redefining what it means to be a streaming service. We're thrilled to expand our relationship with UMG which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world, while working together to protect the work of artists, songwriters and publishers."