In a landmark year for the messaging platform, Telegram has announced it is now profitable, achieving over $1 billion in revenue in 2024. CEO Pavel Durov shared the news in an X post, highlighting the platform's financial success alongside its steadfast commitment to user privacy and independence.
Surge in Premium Subscriptions
Telegram Premium has driven much of this success, with a threefold increase in subscribers pushing the user base to over 12 million. The growth underscores the appeal of Telegram's enhanced features, establishing Premium as a cornerstone of its revenue model.
Record-Breaking Financial Results
Telegram closed 2024 with more than $500 million in cash reserves (excluding crypto assets) and notable gains in ad revenue. This financial momentum reflects the platform’s ability to balance innovation with monetization while maintaining a strong cash position.
Debt Reduction and Strategic Positioning
Over the past four years, Telegram issued $2 billion in debt to fuel its growth. This fall, it capitalized on favorable conditions to repay a significant portion, further bolstering its financial stability and future growth potential.
Pioneering Monetization Strategies
Telegram’s profitability is also attributed to creative monetization initiatives, including:
- Stars: A feature supporting content creators.
- Gifts & Giveaways: Engagement tools for users and creators.
- Mini Apps: Enabling third-party developers to create applications within Telegram.
- Affiliate Platform: Allowing users to earn through referrals.
- Telegram Business: Tools for businesses to optimize operations.
- Telegram Gateway: Integrations with external platforms and services.
These innovations underscore Telegram’s ability to maintain financial independence while delivering value to users and respecting their privacy. The platform’s achievements signal a new era of sustainability and growth for social media.
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