In the world of business, brand recognition is key to building trust, credibility, and lasting loyalty with consumers. For companies, it ensures differentiation in competitive markets, while for customers, it guarantees quality and consistency. LG Electronics Nigeria embodies this synergy, consistently garnering accolades for its innovative and customer-focused approach.
2024 has been a banner year for LG Electronics Nigeria, with the company receiving multiple awards from esteemed organizations and industry bodies. On September 26, LG was celebrated at the Media Consortium Conference and Awards, held at the Lagos Chamber of Commerce and Industry (LCCI) in Ikeja. The company was lauded for its cutting-edge innovations and unwavering dedication to customer satisfaction.
Themed “Meeting the Brands/Consumers’ Expectations in a Challenging Economy,” the annual event emphasized the importance of aligning brand goals with consumer needs. Yinka Adebayo, Group Executive Director at Omnicom Media Group–WeCA, commended LG Electronics Nigeria for its role as a leader in delivering innovative and consumer-friendly household electronics, making it a top choice for Nigerian households.
In October, LG Electronics further solidified its market leadership by winning the Smart Tech & Innovation Leadership Award at the Entertainment Media Technology and Arts (EMTA) Conference and Awards, organized by BAO Live. This accolade highlighted the company’s impactful contributions at the intersection of technology, creativity, and consumer engagement.
On October 31, 2024, LG Electronics was also crowned Nigeria’s Leading Global Electronics and Home Appliance Brand of the Year at the National Quality Conference (NQC). Recognized by the Award Research Council Technical Committee, LG received the prestigious NQC-CQA Super Seal Gold Certificate and a gold-plated plaque, affirming its role in shaping Nigeria’s electronics industry through excellence and innovation.
Adding to its impressive list of achievements, LG was named Outstanding Refrigeration Brand of the Decade at the 2024 EDGE Awards, hosted by Marketing Edge Magazine. This milestone reflects the brand's long-standing reputation for delivering reliable, high-quality refrigeration solutions to Nigerian consumers.
Through its commitment to innovation and customer-centric solutions, LG Electronics Nigeria continues to set benchmarks in the industry, closing 2024 as a trusted leader in technology and consumer satisfaction.
Commenting on the accolades, Mr. Hari Elluru, Head of Corporate Marketing at LG Electronics, remarked that the recognition validates the company’s positive impact on millions of Nigerians through energy-efficient, innovative, and sustainable products. "These awards reaffirm our commitment to exceeding consumer expectations with high-quality, reliable, and sustainable solutions," Elluru said.
Elluru also emphasized LG’s dedication to sustainability, noting the company’s strides in reducing carbon footprints and promoting eco-friendly practices. "At LG, innovation and sustainability are at the heart of what we do, and we are proud to set new standards for environmentally friendly solutions,” he added.
LG Electronics Nigeria’s local success mirrors its global accomplishments. At the 2024 CES Innovation Awards, the company received 33 recognitions, including 11 for its OLED TVs, which have been award-winners for 12 consecutive years. Other LG’s products awarded at the event include its Soundbars, XBOOM Portable Speakers, and Smart TV webOS apps.
In design and innovation, LG shone at the 2024 Red Dot Awards, securing 28 honors for products such as TVs, air conditioners, washing machines and Dryers. Similarly, at the iF Design Awards 2024, LG bagged 29 accolades, including recognition for the LG Signature Washer-Dryer, StandbyMe Go, and Artcool air conditioner.
The company’s reputation for excellence was further reinforced at International Design Excellence Awards (IDEA) 2024, where LG earned 23 design awards, including two Gold Awards for innovative and inclusive product designs, including the LG Therma V™ R290 Monobloc heat pump among others.
LG’s commitment to energy efficiency also earned it the 2024 ENERGY STAR Partner of the Year award. The achievements showcase LG Electronics continued focus on pushing technological boundaries while maintaining a consumer-centric approach.
In 2024, LG Electronics ranked 97th on the Best Global Brands report with a brand value of approximately $6.5 billion. This recognition underscores its consistent delivery of cutting-edge solutions that resonate with consumers worldwide.
From Nigeria to the global stage, LG Electronics continues to set benchmarks in innovation, customer satisfaction, and sustainability, proving that a commitment to excellence and adaptability can drive lasting success.
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