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Tuesday, 17 December 2024

European Super League Rebrands as Unify League, Seeks Official Recognition from UEFA, FIFA


The promoters of the European Super League have relaunched the competition under the new name "Unify League" and are seeking official recognition from the Union of European Football Associations (UEFA) and the Fédération Internationale de Football Association (FIFA).

Initially launched in April 2021 by 12 prominent European clubs, including the Premier League's "Big Six," the Super League faced widespread backlash from fans and governing bodies, leading to its collapse. Now, the competition’s backers, A22 Sports Management, aim to revive the concept with a restructured format.

A22 previously accused UEFA of abusing its dominance to block the original league’s formation and challenged the matter in court. Last December, the European Court of Justice (ECJ) ruled that UEFA's old authorisation rules violated EU law, although UEFA had already amended its regulations to align with these legal requirements. The ECJ’s judgement emphasized that rules for new competitions must be transparent, objective, non-discriminatory, and proportionate—a decision A22 hailed as a win.

Despite public distancing from the Super League by Premier League clubs, A22 CEO Bernd Reichart stated in April that he had re-engaged in direct discussions with top-tier English clubs. The revamped Unify League will feature a qualification system based on annual domestic league performance, aiming to address previous criticisms of exclusivity.

UEFA and FIFA are yet to comment on this latest development.

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