Global music sensation and GRAMMY-winner Tyla has released her latest single, "Tears," in collaboration with COKE STUDIO. To celebrate, she will perform the song live for the first time in her hometown, Johannesburg, South Africa, on December 4th. This special event, hosted by COKE STUDIO in partnership with Spotify, will showcase Tyla’s signature blend of cultural influences and captivating artistry.
"My music is all about creating connections, sharing culture and influences from all over the world, and I know fans will feel that in ’Tears’. I can’t wait to see everyone, including my fans, friends and family, in Johannesburg and share this unforgettable experience together," Tyla shared.
The concert will offer fans an immersive COKE STUDIO experience, featuring autographed merchandise, product sampling, and prize giveaways. For those unable to attend, the event will be livestreamed globally, providing an opportunity for Tyla's audience worldwide to join in this celebration of music and culture.
"As our final COKE STUDIO drop of the year, there’s no better way to celebrate an incredible year of music than in Johannesburg with Tyla for her debut performance of the new track. Tyla’s vibrant and uplifting sound and global influence perfectly capture the essence of the program, and we're excited for the fans to hear her new COKE STUDIO single, ‘Tears’,” says Josh Burke, Global Head of Music and Culture Marketing, The Coca-Cola Company.
“Tears” is a heartfelt celebration of the power of emotions and the profound connections they foster between the closest people in our lives. Amidst life's challenges, Tyla reminds us, through her sincere ballad, that sharing our feelings and supporting one another can unite us in remarkable ways.
The COKE STUDIO 2024 roster of artists was curated, produced and managed in partnership with Universal Music Group for Brands. Spotify AUX has been tapped to connect the brand with artists and their fandoms through a variety of initiatives, including IRL experiences and bringing the Tyla partnership to life around the world.
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