Premier League clubs are reportedly lobbying for a larger slice of the revenue from their data rights deal, arguing that they are the primary drivers of value for soccer data. According to The Guardian, several top-flight teams believe they should earn more from the growing football betting market and the increasing use of official data by broadcasters.
The Premier League and the English Football League (EFL) jointly own Football DataCo (FDC), the company responsible for managing and licensing their data, along with the Scottish Professional Football League (SPFL). FDC recently extended its official data partnership with Genius Sports through 2029, covering all three leagues.
Currently, the Premier League and EFL share revenue equally, with each earning approximately £35 million (US$44 million) annually. The SPFL receives a much smaller portion. As part of the deal, Genius Sports captures and distributes live data from over 4,000 matches per season to sportsbooks worldwide. Starting next season, it will also provide exclusive player market data, which will enhance betting opportunities during matches, including metrics like assists and pass completions.
The Premier League's push for a greater share of this revenue may add tension to its already strained relationship with the EFL, which has been affected by disagreements over the proposed independent soccer regulator and the unresolved financial settlement, known as the "New Deal for Football."
In other news, the Premier League is moving ahead with a vote on changes to its financial rules regarding associated party transactions (APTs) despite opposition from Aston Villa, who have called for a postponement. The proposed amendments follow an arbitration ruling that found parts of the current APT regulations unlawful. Villa, along with Manchester City, which initially raised the legal challenge, has criticized the timing and public handling of the issue.
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