LG Electronics Honored as "Outstanding Refrigeration Brand of the Decade"

LG Electronics has been named the "Outstanding Refrigeration Brand of the Decade" by Marketing Edge Magazine, a recognition presented at the 2024 Marketing Edge Brands and Advertising Excellence Award ceremony in Lagos. The accolade celebrates LG's consistent innovation, sustainability, and quality in the refrigeration industry over the past ten years.

The EDGE Awards, known for honouring excellence across industries, highlighted LG's groundbreaking advancements in refrigerator manufacturing. This recognition cements LG Electronics' leadership in the field, setting a high standard for innovation and technological progress.

LG has continually delivered a diverse range of energy-efficient, advanced, and user-friendly refrigeration solutions. From smart refrigerators to cutting-edge cooling systems, LG’s products have revolutionized the market and raised the bar for what consumers expect from modern refrigeration.

Accepting the award, Mr. Hari Elluru, Head of Corporate Marketing for LG Electronics Nigeria, expressed gratitude and reaffirmed the company’s commitment to quality and innovation. "This award reaffirms our dedication to producing top-tier refrigerators that surpass consumer expectations. At LG, innovation, reliability, and sustainability are at the heart of everything we do. We will continue pushing the boundaries to deliver outstanding refrigeration solutions that enhance lives and inspire the future," Elluru said.

“With a strong focus on sustainability and eco-friendly practices, LG Electronics has not only revolutionized the way we store and preserve food but has also made significant strides in reducing carbon footprints and promoting environmentally conscious practices. Through its sustainable initiatives, LG has set a new standard for environmentally friendly refrigeration solutions” He added.

Commenting on this milestone, Publisher/Chief Executive Officer of Marketing Edge, Chief John Ajayi, stated "LG Electronics stands as a testament to the unwavering pursuit of excellence in refrigeration solutions. Their cutting-edge products and commitment to customer satisfaction have solidified their position as a leader in the industry."

Ajayi affirmed that “as we look towards the future of refrigeration, LG Electronics continues to spearhead innovation and redefine the boundaries of what is possible in the realm of cooling solutions. Their vision for the industry aligns perfectly with the ethos of the EDGE Awards, making them the deserving recipient of this esteemed accolade”.

Receiving the title of "Outstanding Refrigeration Brand of the Decade" underscores LG Electronics' long-standing commitment to excellence, innovation, and customer satisfaction. The company remains dedicated to shaping the future of refrigeration technology and setting the bar high for industry standards, inspiring consumers worldwide to expect nothing but the best from the brand.

The event was well attended by the industry leaders, political giants, and respected individuals who have seen the award transforming into a global event for over 2 decades as the mark of a significant milestone, the grand night, poised was filled with glitz and glamour, by distinguished personalities such as Chief Wole Olanipekun, SAN, and their Excellencies, Abiodun Oyebanji, Executive Governor of Ekiti State, Babajide Olusola Sanwo-Olu, Executive Governor of Lagos State amongst others.