LG Makes the Top 100 in Interbrand’s 2024 Best Global Brands Report

...Achieves 38% Growth in Brand Value

LG Electronics (LG) has made significant strides in brand recognition, securing the 97th spot in Interbrand’s Best Global Brands 2024 report with an estimated brand value of USD 6.5 billion. This ranking reflects a year-over-year increase of 38.7% in brand value, highlighting LG’s strengthened business and brand competitiveness.

Interbrand, a global leader in brand consulting, bases its Best Global Brands rankings on a rigorous analysis of financial performance, brand influence, and brand strength. Interbrand’s ISO-certified methodology is widely respected in the branding and marketing sectors. LG’s rise in ranking is attributed to high marks in both brand influence and strength, further demonstrating the company's progress as a leading global brand.

According to LG, this growth aligns with its commitment to being a “Smart Life Solution Company,” a vision introduced in July 2023 to enhance customer experiences in home, commercial, mobility, and virtual environments. LG has since adapted its strategies to engage customers across multiple regions and age groups, leveraging both digital and traditional channels to foster connection and relevance.

A critical component of this vision is LG’s "Brand Reinvent" initiative, designed to position LG as a youthful, dynamic brand with global resonance. By unifying its global message under the "Life's Good" promise, LG aims to strengthen its brand identity, making every touchpoint—from products to customer service—reflect this positive outlook.

The “Life’s Good” campaign includes digital elements such as the friendly "Face of the Future" symbol, which uses a wink and smile to engage consumers. The campaign has gained momentum with initiatives like “Optimism Your Feed,” a social campaign aimed at spreading positivity. With over 1.8 billion views on platforms like YouTube and TikTok, the campaign has made a strong impression on Gen Z audiences.

LG’s continuous brand evolution, fueled by its focus on innovation, customer engagement, and relevance across demographics, has driven its leap in global brand rankings, demonstrating the power of a clear vision and strategic brand development.

"We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we've initiated our brand reinvention based on our long-standing promise, 'Life's Good,'" says William Cho, CEO of LG Electronics.

"At this historical moment of business transformation, we are proud to be recognised as one of the top 100 Global Brands, a testament to our strong brand presence and growth potential," concludes Cho.

For more information, visit  www.lg.com. You can also follow LG Electronics on Facebook, X, or on Instagram.