AREWA24 Expands to Four New West African Markets Through Canal+ Partnership

AREWA24, the leading 24-hour Hausa-language entertainment and lifestyle channel in West Africa, has announced a major broadcast expansion into four new countries: Benin, Burkina Faso, Mali, and Togo. The expansion was made possible through a strategic partnership with CANAL+ International, with AREWA24 now available on CANAL+ Channel 297.

With this latest move, AREWA24 extends its presence to eight West African nations, including its existing markets in Nigeria, Niger, Cameroon, and Chad. The partnership with CANAL+ underscores a shared commitment to making quality Hausa-language content accessible across the region. AREWA24's diverse programming will now reach millions of new viewers, further promoting the rich culture of Hausa-speaking communities through engaging content that informs, entertains, and inspires.

“We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International,” says Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer. This expansion marks a pivotal milestone in AREWA24’s journey of becoming the leading media organization in Africa. It has further strengthened our global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.”

AREWA24’s diverse lineup of shows, such as its hit drama series; Dadin Kowa, Kwana Casa’in and Gidan Badamasi, its popular youth show, Arewa Gen-Z, its women’s show, Mata A Yau, and its daily breakfast show, Gari Ya Waye, its continuous commitment to international standards of production quality, and the production of locally-relevant programming that reflects pride in culture, makes it the most trusted source of Hausa language family entertainment.