COKE STUDIO 2024 has just expanded its star-studded lineup, announcing global music icons Usher and Tyla as the latest artists to join Coca-Cola’s premier global music platform. These additions mark another milestone for COKE STUDIO, alongside a dynamic roster that includes Karol G, NewJeans, and Peggy Gou, delivering exclusive and immersive musical experiences to fans across the globe.
Fans can expect an array of exciting content from Usher and Tyla, including brand-new original tracks and live performances that will be unveiled in the coming weeks. Usher is set to perform live in Atlanta this October as part of his upcoming tour, while Tyla will take the stage in her hometown of Johannesburg, South Africa, where fans will be among the first to hear her new music performed live.
“Being part of COKE STUDIO this year is an amazing way to connect with my fans through music,” said Usher. “Partnering with Coca-Cola to bring these experiences to life is thrilling, and I can’t wait to share what we’ve been working on.”
Tyla echoed the excitement, saying, “I’m beyond excited to perform in Johannesburg through the COKE STUDIO platform. It’s a privilege to bring this energy to life and share it with fans all over the world.”
Usher and Tyla join a lineup that has already seen standout moments, such as Karol G’s song “Si Antes Te Hubiera Conocido” reaching the No. 1 spot on YouTube’s global top music videos chart, with over 225 million views. COKE STUDIO’s commitment to offering unique, exclusive content continues to raise the bar for global music experiences.
“We’re thrilled to welcome two of our favorite artists, USHER and Tyla, to our incredible 2024 lineup. This year COKE STUDIO offers unparalleled access to exclusive content and experiences that can’t be found anywhere else. We’ve partnered with both USHER and Tyla to create something special for their fans, and we’re sure that they will love what we have in store for the rest of 2024,” said Josh Burke, global head of music and culture marketing at The Coca-Cola Company.
The COKE STUDIO 2024 campaign has been developed in collaboration with Universal Music Group for Brands, Spotify AUX, and Blended Strategy Group, among others. Fans can find more information and exclusive content by visiting the official COKE STUDIO website.
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