In a landmark achievement for Nigeria’s marketing communications sector, Strategy Trybe, a rapidly growing community of Strategists and Account Planners in Africa, has secured accreditation from the Advertising Regulatory Council of Nigeria (ARCON) for its Institute of Strategy and Account Planning.
The achievement reflects the organisation’s commitment to democratising strategic knowledge and cultivating the next generation of Africa’s strategic leaders.
Founded in 2018 by Sherif Lanre Akinpelu, one of Africa’s leading Integrated Marketing Communications Strategists, Strategy Trybe has been addressing the strategic talent gap in the continent's marketing communications industry. The ARCON accreditation not only endorses the institute’s innovative approach but also solidifies its role in shaping the future of marketing communications education across Africa.
Sherif Akinpelu, reflecting on the accreditation, reaffirmed the institute’s commitment to excellence. “We are not just filling a talent gap; we’re charting the future of Africa’s Marketing Communications industry,” he said.
Since its inception, the Institute’s rigorous curriculum has developed the skills of over 500 professionals. The faculty includes industry experts such as Nnenna Onyewuchi, Idiare Atimomo, Fanen Acho, Ntombizamasala Hlophe, Fred Akinmuyisitan, Yomi Martyns, Rita Ajayi, and Adedeji Adeleke, as well as international marketing authorities, providing students with top-tier education.
The ARCON accreditation specifically applies to the Diploma and Advanced Diploma in Strategy & Account Planning programs, allowing graduates to take the final ARCON exam and register as Associate Members (ARPA) of the council. This accreditation expedites their journey to becoming certified advertising professionals in Nigeria.
As the initiator of Africa’s Strategists Hangout in 2020, Strategy Trybe continues to lead initiatives that bridge generational gaps in the industry. The organization also fosters a vibrant online community, offering daily learning, networking, and mentoring opportunities for strategists and marketing communications professionals across Africa.
This recognition further cements Strategy Trybe’s position as a key institution in nurturing the next generation of strategic thinkers and leaders in Nigeria and beyond.
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