Loeries Introduces Emerging Talents from Africa and Middle East as 2024 Youth Committee

The Loeries has introduced its 2024 youth committee, composed of 14 rising professionals in the brand communications industry. This diverse group hails from across Africa and the Middle East, showcasing the region's rich talent.

The programme is committed to nurturing these emerging leaders through mentorship, knowledge sharing, and collaboration. Throughout the year, the committee members will lead initiatives that demonstrate their ability to conceptualise, create, and execute impactful campaigns, leaving a lasting imprint on the industry.

In addition to skill development, the programme offers extensive networking opportunities, providing members with valuable experiences and significant growth prospects within the industry.

Also, the programme will provide members with extensive networking opportunities, offering invaluable experiences and growth prospects within the industry, the awards say. 

The Loeries youth committee members are as follows:

Andrew Kamoche  — social media manager at Dentsu Aegis, Kenya

Anna Sadykova — associate business director, strategy and insights at Leo Burnett MENA, Dubai

Sohyeon Bang — senior art director at Accenture Song, South Africa

Cassidy Zeiss — art director at Abnormal Advertising Agency, South Africa

Chesang' Koech — associate creative director at Ogilvy Africa, Kenya

Chirag Khushalani — senior strategist at AKQA MENA, Dubai

Esther Usoro — senior accounts executive at Dentsu Agyle, Nigeria

Jessica Babsy — senior art director at The Hardy Boys (A VML Company), South Africa

Joseph Uwandu — location marketing manager at Dentsu, Nigeria

Junior Mokoma — senior copywriter at Avatar, South Africa

Liliso Nkonzo — mid-weight digital and content strategist at M&C Saatchi Abel, South Africa

Ombati Michelle Macinne — performance digital media director at Dentsu Aegis Network, Kenya

Sibuyiselwe Nhlangwini — digital art director at The Odd Number, South Africa, and

Sydney Wohlman — mid-weight graphic designer at Rapt Creative Agency, South Africa.