Burson, the global communications powerhouse formed by the merger of BCW and Hill & Knowlton, has announced key leadership appointments for its Africa operations. Bridget von Holdt and Karl Haechler have been named co-CEOs of Burson Africa, while Lerato Songelwa takes on the role of Managing Director for Burson South Africa.
With a robust network of global and local agencies, Burson leverages a vast pool of creative problem solvers to deliver innovative solutions tailored to client needs. The agency's clients benefit from cutting-edge technology, innovation, and a global reach that few can match.
Burson’s presence in Africa spans over three decades, covering more than 50 markets. Headquartered in Johannesburg, Burson Africa has cultivated a strong partner network across the continent, utilizing local expertise to deliver strategically driven, award-winning communications.
Haechler and von Holdt previously served as co-market leaders for BCW Africa since March 2021, while Songelwa has led Hill & Knowlton South Africa as Managing Director since October 2022. Burson highlights that this leadership team brings a perfect blend of experience and sector-specific knowledge to drive the agency’s success across diverse markets.
Commenting on the new leadership, Bashar AlKadhi, CEO of Burson Middle East, Turkey and Africa, says, "von Holdt, Haechler and Songelwa bring a wealth of experience and a clear vision to Burson Africa. I am confident that they will drive value creation for both our customers and our talent across the continent, which we see as a significant growth area for the business."
Bridget von Holdt, co-CEO of Burson Africa, remarks, "Our new identity reflects our expertise and ambition in Africa. It's a powerful statement of who we are and what we're capable of achieving together. Our goal is to create competitive advantage for our clients through reputation. I am looking forward to building and growing our clients across the continent."
According to Karl Haechler, co-CEO of Burson Africa, "The new Burson brings together highly specialised teams, incisive technologies and cut-through creative to redefine reputation to help our clients to lead today and into the future. I am extremely excited for the journey ahead and look forward to creating even more value for our clients, our people and our African network."
The Managing Director of Burson South Africa, Lerato Songelwa also added that, "It is an honour to take on this new role. I am proud of our highly skilled and diverse team of professionals with a shared passion for excellence and leveraging reputational capital for our clients, ensuring growth and value generation."
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