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In celebration of World PR Day, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has called on PR professionals to adapt to the rapidly changing world.
Commenting on the theme for this year, “The Future of PR in a Changing World,” the Institute emphasises the dynamic and evolving nature of the PR profession.
Mrs. Comfort Obot Nwankwo, Chairman of the Lagos Chapter of NIPR, maintains that the industry requires adaptability and innovation. “The future belongs to those who can adapt to changing times. PR professionals must embrace this change, leveraging new technologies and strategies to stay relevant and effective. The ability to navigate these shifts will define our success in the coming years,” she said.
She stated the Lagos NIPR’s leading role in driving innovation within the PR industry. “Lagos NIPR has consistently been at the forefront of innovation in the PR profession. Each year, our Chapter hosts the Digital PR Summit, an event dedicated to equipping PR professionals with the latest tools and knowledge in the digital PR space. In 2023, recognising the imperative to stay ahead in a rapidly evolving landscape, the summit focused on the use cases for AI in PR. This initiative reflects our dedication to ensuring that PR practitioners in Lagos remain at the cutting edge of technological advancements and industry trends,” she said.
In a statement signed by the Chapter's PRO, Samuel Adeyemi, the Lagos NIPR Chairman emphasised the importance of prioritising public relations as a strategic component of business and governance. "Public relations is invaluable in building relationships, preventing crises, achieving business objectives, and promoting national interests. It plays a critical role in mitigating confusion that could potentially harm companies or lead nations into conflict. By making PR a priority, we can foster a more informed, cohesive, and resilient society."
PR Day, celebrated every July 16, is an annual event dedicated to highlighting the indispensable role of public relations and communications in shaping perceptions, building bridges, and fostering understanding across diverse communities.
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