Mastercard and Women Choice Expand Partnership to Create 1 Million Jobs for Women by 2030

Mastercard and Women Choice have strengthened their collaboration to drive economic empowerment for women through the launch of two groundbreaking programs, ImpactHer and EmpowerHer. The initiatives are designed to increase women entrepreneurs across the Middle East and Africa, fostering business growth and job creation.

Women Choice, an esteemed international organization dedicated to advancing women's personal and professional development, initiated the pilot cohort in 2023. Building upon this success, subsequent cohorts are slated to engage with the newly launched programs this year, with the collective aim of positively impacting the lives of 50,000 women.

Mastercard's steadfast commitment to providing women with essential resources and opportunities is exemplified through
their proactive stance in offering access to digital tools, comprehensive training, mentorship platforms, and networking opportunities. Moreover, the corporation collaborates closely with employers to facilitate the creation of more job opportunities for women.

The expanded partnership with Women Choice underscores a shared dedication to empowering female-led enterprises by providing them with vital resources and avenues for growth. With the ambitious target of generating 1 million employment opportunities for women by 2030, this collaboration represents a significant stride towards fostering gender equality and economic prosperity on a global scale.

These programs will offer comprehensive support via trainings and mentorship for women entrepreneurs and helps them create employment opportunities for other women in their chosen field.

“At Mastercard, we are committed to creating a more inclusive and equitable world, where everyone has the opportunity to thrive. Our expanded partnership with Women Choice will not only have a significant impact on women in the workplace across the region, but also provide women entrepreneurs with the right skills, resources and tools to succeed and drive economic growth in the region,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.

“We are proud to see the successful results of the program launched in 2023 in collaboration with Mastercard and are excited to see the partnership continuing to grow through 2024. We are now focusing on scaling the impact. Bringing change and improving the situation of women in the workplace and providing support to women-led businesses is a key element to help economies in the Middle East and Africa region grow and further thrive,” said Nezha Alaoui, Founder & CEO of Women Choice.

Globally, 15,000 women are already part of the Women Choice network and have participated in 100+ accelerator programs and conferences organized in recent years.