Visa announces Mo Salah as brand ambassador

Visa, the world leader in digital payments, has announced a new relationship with Egyptian football legend Mohamed Salah, who will serve as a Visa ambassador for the UAE, Egypt, Kuwait, Kenya, Nigeria, and South Africa. 

According to Visa, Salah's exceptional performances for Liverpool Football Club and the Egyptian national team have solidified his place as a global football icon. However, it is his unwavering pursuit of his dreams that genuinely connects with audiences worldwide. 

From a village in the north of Egypt to global superstardom, Salah's story of grit and fortitude demonstrates the belief that greatness begins with a series of small steps. His tireless passion throughout his career has inspired millions, showcasing the transformative potential of persistence, adds Visa.

According to the company, this collaboration reflects Visa's commitment to empowering individuals to achieve their aspirations. It will celebrate the values of dedication, perseverance and excellence that define both the football superstar and the brand itself.

Salah says, "Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I'm excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be."

Tarek Abdalla, Visa's chief marketing officer for Central and Eastern Europe, Middle East and Africa, says, "As an icon in the Middle East and Africa, and a legend of the modern game, Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future."

"We are proud to have Salah as an ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce," adds Abdalla.

The company concludes that, together, Visa and Salah are poised to inspire and uplift individuals around the world — demonstrating that with commitment and passion, anything is possible.