The Chief Executive Officer of McEnies Global Communications, Omolaraeni Olaosebikan has urged the Nigerian federal government to address the rising insecurity while advocating the adoption of integrated marketing communication (IMC) to promote a positive national image.
In her New Year's message, Olaosebikan highlighted the eventful nature of 2023 and encouraged Nigerians to persevere with optimism in all endeavours. She emphasized the need for the government to curb insecurity, emphasizing its critical role in fostering growth, productivity, and creating an inviting environment for foreign investments.
The Strategic Communication expert expressed gratitude for the support received from clients and Nigerians, affirming her commitment to positioning her company as the foremost provider of integrated marketing communications, catering to diverse needs and ensuring lasting satisfaction for clients.
"Grateful for the opportunity to witness 2024 alongside our local and international clients, media partners, associates, and Nigerians at large, I pray this year embodies hope, prosperity, and enhanced business prospects," stated Olaosebikan.
Acknowledging the challenges of the past year, she urged resilience and enterprise among Nigerians, aspiring for a more prosperous 2024 while affirming McEnies' dedication to delivering value and enduring satisfaction to clients through unwavering focus, purposefulness, and proactive goal realization.
"We equally thank all our clients for their patronage, and we assure them that we will remain their preferred integrated marketing communications outfit that will proactively and sustainably drive their objectives, vision, mission, and policy thrust
"We however appeal to the government of Nigeria to show more commitment in stemming the tide of insecurity in the country in order to expand growth and productivity and as well create a conducive environment that can attract foreign direct investments.
"Nothing sets a nation backward like deepening economic paralysis, as evidenced by job losses and shutdown of private businesses. Such developments usually have a devastating impact on national security, for it has been proven that there is a correlation between the economy and national security.
Similarly, the federal government must embrace branding and image building through the use of robust integrated marketing communication (IMC). This will ultimately help to shape the nation’s image and reputation in the global arena. By effectively branding and promoting her unique attributes, such as its cultural heritage, natural resources, or technological advancements.
"Marketing Communication can also attract tourists, investors, and trading partners. Positive nation branding can lead to increased foreign direct investment, tourism revenue, and international trade opportunities. We truly need to change the narrative in 2024 for our own positive advantage.
"It is our expectation that Federal Government will turn a new leaf in year 2024 by mitigating the rising scourge of insecurity and engage in promoting and exhibiting the good side of country to the comity of nations through use of professionals in IMC. This would go a long way to saving costs and making funds available for a more people-oriented governance in the year 2024 and beyond. Happy New Year, and God bless you all." Olaosebikan stated.
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