Leading independent media agency, mediaReach OMD, is set to unveil the key trends shaping the Marketing Communications industry in 2024. In collaboration with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN), the event, titled "Top Trends in 2024: Media, Consumer & Markets," will take place as a webinar on January 25th.
Now in its third year, the event aims to strengthen industry collaboration and act as a guide for businesses and stakeholders in the marketing communications sector. Focusing on media, consumers, and marketing landscapes, the event will cover crucial areas of interest for professionals in the field.
The webinar will feature a distinguished panel of experts, including Uchenna Uzo, Professor of Marketing at Lagos Business School; Idy Enang, NIMN President; Opeyemi Filani, General Manager, Showmax; Ronan Redmond, Director & Chief Revenue Officer, VC Communication; and Titilope Akanmu, a Consumer Insights Professional.
Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will deliver the keynote address, exploring issues impacting the marketing communication sector and drivers for growth and business performance.
Stephen Oluwatoyin Onaivi, Managing Director of mediaReach OMD, highlighted that the panelists would discuss pivotal issues across various business verticals, exploring how organizations can creatively leverage resources for productivity. The discussion will cover changes in consumer habits, emerging market segments, budgeting strategies, marketing planning metrics, and the evolving media landscape.
The event, known as TOP TRENDS IN 2024, is expected to attract major players in marketing, clients, media owners, advertisers, and marketing enthusiasts. The strategic alliance between Lagos Business School, NIMN, and mediaReach OMD is seen as a significant step towards expanding thought leadership in the region, according to Uchenna Uzo, Professor of Marketing and Faculty Director at Lagos Business School.
mediaReach OMD, renowned for setting industry standards in West and Central Africa, leverages global resources to offer locally relevant solutions, maintaining a transparent and innovative approach at the industry level.
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