Molfix, the multi-award winning diaper brand, has added another feather to its cap, confirming its dominance in the baby diaper market with the Iconic Diaper Brand of the Year Award at the prestigious 2023 edition of the Women in Marketing & Communications/Conference Awards, WIMCA.
According to the organizers of WIMCA, the award is the highest recognition accorded the diaper brand that has demonstrated exceptional excellence, leadership, gained popularity, and influence within the baby care industry, in the period under review (2022 – 2023). They added that the recognition considers various factors, including the brand's product quality, innovation, effectiveness in providing comfort and protection for babies, customer satisfaction, market presence, and contributions to the baby care and parenting industry.
Presenting the award to the brand, Convener of WIMCA, and Publisher of Brand Communicator, Joshua Ajayi, stated, “Molfix has captured the hearts of Nigerian mothers and children since its introduction in 2015. Its commitment to quality, premium attention to baby comfort, and affordability distinguish it in the competitive marketplace.
“I was not surprised therefore, when after a painstaking research and shortlisting of selected deserving diaper brands in this category, presented to a panel of assessors made up of seasoned professionals in the marketing and communications industry, MOLFIX was chosen as the most deserving of this accolade. This is considering that it has consistently delivered high-quality and innovative products that have captured the trust and loyalty of parents and caregivers.
“This recognition is an indication of Molfix’s ability to meet the needs of babies and provide solutions that make a significant impact on the parenting experience. It also represents a symbol of its excellence and leadership in the baby care industry, reflecting its influence and contributions to the diapers and baby care market, in general. On behalf of WIMCA, we present this to Molfix,” he concluded.
Acknowledging the award, Roseline Abaraonye, Nigerian Marketing Lead for Hayat Kimya, the maker of Molfix, expressed gratitude for the recognition. She emphasized Molfix's dedication to prioritizing babies and mothers by consistently delivering excellence and innovation. Roseline Abaraonye stated, "We dedicate this award to all the babies and mothers out there. We assure them that we will continue with the spirit of excellence and innovation that they have come to love the Molfix brand for. We will continue to ensure that our mothers are 'Happy Today, and Happy Tomorrow,' as our slogan states."
Since it entered the Nigerian market, Molfix has amassed numerous awards, including the overall Brand of the Year at the ADVAN African Marketing Excellence Awards in 2018 and 2019 consecutively, and Diaper Brand of the Year at the Brandcom Awards in 2019, amongst numerous other recognitions and awards.
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