BrandArena : December 2023

Sunday, 31 December 2023

7 Marketing Trends to Keep an Eye on in 2024

As we progress deeper into the digital era, the marketing landscape continues to shift at dizzying speed. 2024 promises to be a watershed year, with advancements that will revolutionise how businesses interact with their customers. Here are seven marketing trends that are set to reshape the industry:

As we bid farewell to 2023, it's time to reflect on the economic journey of Nigeria over the past year. A nation rich in resources and potential, Nigeria has faced a myriad of challenges and opportunities that have shaped its economic landscape. In this retrospective analysis, we delve into the key economic trends, policy developments, and notable events that have defined Nigeria's economic trajectory in 2023.

Innovating the kitchen landscape, LG introduces the WashTower—a groundbreaking unit merging washer and dryer functionalities seamlessly. This space-saving solution eliminates compromises on both space and time, condensing two crucial laundry appliances into one effortlessly efficient device.

Unilever beauty brand Dove has announced its return to Super Bowl in a TV commercial for 2024. The ad's core message revolves around #KeepHerConfident, aligning with Dove's collaboration with Nike to introduce Body Confident Sport—a suite of resources aimed at nurturing body confidence among girls aged 11 to 17.

From a struggle for survival to a promising resurgence, Huawei, the Chinese tech titan caught in the crossfire of escalating tensions between Washington and Beijing, has announced a resounding return to form.

British Members of Parliament (MPs) have urged the Premier League and other sports groups to restrict the number of gambling advertisements in stadiums and other venues, as part of a broader demand to the UK government to limit children's exposure to gambling.

LG Electronics has been named the 2023 Most Electronics Supporting Partner in Gaming in Nigeria by Gameitnaija. This award is given in recognition of LG’s outstanding contribution to esports in Nigeria.

The Environmental Sustainability Conference, Expo, and Awards (ECOSEA) recently concluded its second edition, honoring five outstanding personalities for their exceptional influence on environmental sustainability in Africa.

2023 '#YearOnTikTok' — a celebration of community and recognition of talents in Africa

TikTok has announced its social platform as a global stage for African talent as millions logging in everyday, exuding uniqueness, energy, and enthusiasm. From comedians and dancers to musicians and makeup artists, the site offers a wide range of entertainment that appeals to audiences all around the world.

Spotify has revamped its dedicated Afrobeats site to an online destination for all things Afrobeats, following the success of the site in celebration of the music genre's global influence and African roots.

The Arab Bank for Economic Development in Africa (BADEA) has officially joined the capital of the West African Development Bank (BOAD).

Since 2008, Orange has been a sponsor and the only global telecoms partner of the Confédération Africaine de Football (CAF). Today, this long-standing cooperation with CAF has been reaffirmed, confirming the shared commitment to African football growth, diversity, and inclusion.

First-Ever World Basketball Day: NBA Joins Celebrations, Activities to Take Place in Egypt, New York, and Other Cities

The inaugural World Basketball Day celebrations have been announced by the National Basketball Association (NBA). World Basketball Day was declared by the UN on August 23, during the FIBA World Cup. It is celebrated on December 21, the day that Dr. James Naismith invented the game of basketball at the Springfield YMCA in 1891.

Mastercard, Jumia, and ProvidusBank Partner to Improve Customer Experiences Through Innovative Payment Cards

• Card will enable year-round Jumia savings

• Collaboration to promote cashless payments and enhance e-commerce in Africa

• Customers will receive free physical cards on time

Mastercard has launched a partnership with Jumia and ProvidusBank to launch the Jumia Mastercard, a unique payment card that improves users' shopping experiences by giving year-round price incentives and discounts on Jumia, Africa's top e-commerce platform.

Molfix, the multi-award winning diaper brand, has added another feather to its cap, confirming its dominance in the baby diaper market with the Iconic Diaper Brand of the Year Award at the prestigious 2023 edition of the Women in Marketing & Communications/Conference Awards, WIMCA.

Bigi Carbonated Soft Drink brand from Rite Foods Limited in partnership with Silverbird Cinemas hosted the grand finale of its fourth "Watch and Win" campaign in an incredibly inspiring fashion at the Silverbird Galleria, Victoria Island, Lagos, on Saturday December 16 2023. Mrs. Nwudu Millicent, a mother of four and Bigi Tropical flavour superfan, was crowned the winner and driving away in a brand-new car.

Music has a strong influence on the lives of young people all over the world, and in Nigeria, musicians and their musical compositions have a profound influence on culture, influencing how young people speak, dress, and express themselves.

Dr. Bisi Onasanya, a distinguished banker and the Chairman of The Address Homes, bid a grand farewell to his beloved mother, Mrs. Selimot Olaleye Elizabeth Onasanya (Nee Folorunsho), who transitioned to glory on November 18, 2023, at the ripe age of 88.

Colexa Biosensor commissions First In-Vitro Diagnostics Factory in Sub-Saharan Africa

…unveils OnPoint Blood Glucose Meter and Strips

…FG reiterates support for local manufacturing of diabetes test kits, strips

Colexa Biosensor Limited, a subsidiary of Codix Pharma Limited, has made an audacious move to transform Africa's Healthcare system and provide better health expectancy with the commissioning of the first In-Vitro Diagnostics (IVD) Factory in Sub-Saharan Africa and the unveiling of OnPoint Blood Glucose Meter & Strips duly evaluated, approved, and registered by the National Agency for Food and Drugs Administration and Control.

ORALUGO opens Lagos first fashion boutique

ORALUGO, a new locally manufactured fashion brand, has debuted in Lagos, much to the pleasure of fashion fans, with its first ever store opening in Victoria Island, Lagos. The ambitious clothing business has also pledged to rapidly expand across the country.

Meta has published its '2023 Africa Year in Review' to highlight some of its important investments and projects in Sub-Saharan Africa in 2023. It is captured in an infographic that shows Meta's ongoing milestones and successes across the area while underlining the company's continued investment and commitment to Sub-Saharan Africa.

Nile University of Nigeria has announced a collaboration with the Nigerian Capital Market Institute (NCMI), the instructional and training arm of Nigeria's Securities and Exchange Commission (SEC), to build a Capital Market Trading Laboratory on the institution's Abuja campus.

Finalists of Bigi Watch and Win 4.0 Prepare for Grand Finale

The fourth edition of the widely anticipated annual 'Bigi Watch and Win' campaign will conclude on Saturday, December 16, 2023. This marks the end of a two-month promotional campaign for moviegoers in Lagos and Abuja.

As the year comes to a close, the world's largest international airline is disclosing how passengers spend their time inflight, looking into data to determine what exactly Emirates customers viewed and listened to on flights to and from 140 cities around the world.

COP28 must respond to the call for a fossil fuel phase out - Greenpeace

As COP28 commences for a second week, negotiators in Dubai will be challenged to respond to the need for a commitment to a Fossil Fuel Phase Out. Never before have we heard so many voices from so many different directions urging us to grab the opportunity and resolve to phase out oil, coal, and gas. Alternative formulations on fossil fuel phase-out have never made it this far into a draft document before. However, there is no guarantee that a decision on fossil fuels will be made, so everything is still up in the air.

Despite rising food and fuel prices, declining currencies, the consequences of climate change, security concerns, political instability, rolling power outages, infrastructural constraints, and a variety of economic and social issues, Africa will be one of the fastest-growing regions in 2024.

WIC Capital has successfully secured a $1 million loan from the FSDAi Nyala Facility to support women-led enterprises across Francophone Africa. The FSDAi Nyala Facility is a collaboration between the Collaborative for Frontier Finance (CFF) and the Facility Manager, Nyala Venture, a Cardano Development and Total Impact Capital Europe joint venture. It is a highly adaptable investment vehicle that is experimenting with unique capital allocation mechanisms for small and growing firms in Sub-Saharan Africa.

DCSL Corporate Services Limited, a leading corporate services firm, has rebranded and launched 'The DCSL eConnect,' an innovative boardroom app designed to elevate communication, collaboration, and redefine efficiency. The launch took place at its 10th-anniversary event held in Lagos on Friday, December 8th, 2023.

2024 Car of the Year: The new PEUGEOT E-3008 is in the final

On November 27, 2023, the 59-member European Car of the Year (COTY) jury, representing 22 nations across the continent, selected the new PEUGEOT E-3008 from a list of 28 applicants to join the final seven contenders for the top prize. This is the seventh time in the previous decade that a PEUGEOT model has been selected as a finalist.

The African Export-Import Bank (Afreximbank) reports that the third Intra-African Trade Fair (IATF2023), which took place in Cairo from November 9 to 15, saw the closure of business deals and transactions worth $43.8 billion.

Tony Elumelu Foundation hosts US Administration, World Trade Organisation, UNDP, IFC, UNICEF, and Rockefeller Foundation leaders; advocates for equitable collaborations to stimulate a new generation of green entrepreneurs; Announces a collaboration with the Ikea Foundation, the Dutch government, and UNICEF Generation Unlimited to fund young African entrepreneurs in the green industry. Secures pledges from the World Trade Organisation, World Bank, UNDP, the Government of Sweden, IFC, the US State Department, and others to assist Africa's youth in driving climate resilience.

Sony Music Publishing Chairman and CEO, Jon Platt will be presented with a GRAMMY Salute to Industry Icons award for his undeniable impact on the music industry. The Recording Academy and Clive Davis will honour Platt's accomplishments at the prestigious Pre-GRAMMY Gala on Saturday, February 3, 2024, the evening before the 66th Annual GRAMMY Awards.

Aleph, a global community of digital specialists and technology-driven solutions that links thousands of advertisers with billions of consumers globally, is pleased to announce an exclusive relationship with Audiomack, a New York-based audio streaming platform. This agreement establishes Aleph as an Authorised Sales Partner for Audiomack in Nigeria and Ghana, demonstrating Aleph's commitment to expanding its presence and strategy in Sub-Saharan Africa (SSA).

As organisations continue to digitise, Africa will remain one of the world's most targeted cybercrime regions until 2023. A recent study by Kaspersky on the regional threat landscape in the third quarter of 2023, and forecasts for how the situation would develop in 2024 as revealed.

Despite genuine concerns about the economy, the majority of marketers (61%) are optimistic and anticipate that business will be better next year than it is now, according to The Voice of the Marketer 2024, a new survey issued recently by WARC.

Rise, a programme designed to find bright young people and give them opportunities to work together and to assist others over their lifetimes, presented an event to inspire and empower secondary school students in Lagos, Nigeria on Friday, December 1, 2023. The event, titled "Rise and Impact," raised awareness about the 2024 Rise Challenge and encouraged applications from bright Nigerian students.

9mobile Partners with ALX Nigeria to Empower Young Entrepreneurs

9mobile, Nigeria’s youth-friendly telecommunications company recently partnered with renowned technology training provider, ALX Nigeria for the “Pitch Your Business” competition. The competition, which was organized to empower young entrepreneurs to realize their business aspirations showcased nine final contestants drawn from current learners at the different ALX programmes and hubs.

Experts call for more collaboration within the startup ecosystem at ThriveAgric’s inaugural Abuja Tech Converge

...As techathon winners receive employment offers, N4.5m in cash prizes

ThriveAgric, a leading agricultural technology company, wrapped up the inaugural edition of the 'Abuja Tech Converge - TechXcelerate' conference, which was organised in collaboration with OCP Africa, an OCP Group subsidiary supporting sustainable farming in Africa. The two-day event brought together some of Nigeria's most significant technology players, including startup founders, policymakers, ecosystem enablers, and high-ranking government officials, to explore the region's technological challenges, innovations, and prospects.

Verdant Capital Investments USD 2.5 Million in Enable Capital

Verdant Capital announced a USD 2.5 million revolving credit agreement for South African Enable Capital. Enable Capital focuses on providing short-term financial solutions to SMEs participating in the physical building and deployment of South Africa's local, regional, and national fibre network infrastructure.

Prof. Benedict Oramah, President of the African Export-Import Bank (Afreximbank) has been recognized by Forbes Africa magazine as the 2023 Person of the Year.

The African Development Bank Group (AfDB) announced a $1 billion facility to insure more than 40 million farmers throughout the continent against the catastrophic effects of climate change.

President Bola Ahmed Tinubu has announced the appointment of Chantelle Abdul, the Group Managing Director of Mojec, as one of the Non-Executive Directors on the board of the Ministry of Finance Incorporated (MOFI). The ministry is an investment vehicle of the Federal Government to manage investments and a diverse portfolio of over 130 asset classifications, including Government Owned Entities (GOEs) and Government Linked Companies (GLCs).

Ambroise Fayolle, Vice-President of the European Investment Bank (EIB), and Aloizio Mercadante, President of the Brazilian Development Bank (BNDES), signed a memorandum of understanding today at COP28 in Dubai to explore co-financing opportunities in Brazil's renewable energy, environment, and social sectors, including the Amazon region.

LG Electronics Displays New XBOOM, Soundbar at Korean National Day & Cultural Festival in Abuja

...Amidst the pomp and grandeur, LG SIGNATURE OLED TV, InstaView Refrigerator stands out

LG Electronics, a South Korean electronics firm, exhibited the finest of their inventive product selection on Monday, honouring the Korean Republic's National Day.

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