The 15 jury chairs for the WARC Awards for Effectiveness 2024 have been announced. They will assist the juries in awarding the greatest marketing efforts from around the world that provide strategic brilliance and effective impact to achieve commercial success.
The jury chairmen will oversee the judging process for their respective regions – Asia Pacific, Europe, the Middle East and Africa, Latin America, and North America – to determine the Gold, Silver, and Bronze winners in 12 categories. Working as a super jury, they will select the highly coveted Grands Prix, the ultimate honour of marketing success, from all of the regional Golds.
John Bizzell, Awards Lead, WARC, said: “The line-up of jury chairs for the WARC Awards 2024 is a perfect reflection of the expansion of the show - they represent a truly diverse mix of experience, geography and some of the biggest global and local brands. Their expertise, guidance and drive for effective marketing will shine a light on the best campaigns that deliver impact. We are delighted to be working with them.”
The WARC Awards 2024 jury chairs are:
MIDDLE EAST and AFRICA
Carolyne Kendi, CMO, Absa Kenya PLC, Kenya
Strategic Thinking Jury chair
Gugu Mthembu, CMO, Telkom, South Africa
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth Jury chair
Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, UAE
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair
Khaled Al-Shehhi of the UAE Government Media Office, says: "I am eager to spotlight the dynamic and diverse talent in the Middle East and Africa. This region brims with untold stories and unexplored creativity that can redefine effectiveness in our industry. I'm looking forward to honouring campaigns that not only resonate deeply with their audiences but also set new benchmarks for measurable success in our rapidly evolving marketing landscape."
ASIA-PACIFIC
Bhaskar Choudhuri, CMO, Lenovo, APAC
Strategic Thinking jury chair
Sindhuja Rai, CEO, Wavemaker, APAC
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair
Dean Chadwick, CMO, MYOB, Australia
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth Jury chair
Commenting on his appointment, MYOB’s Dean Chadwick said: “In an ever-changing landscape, this is a wonderful opportunity to explore how some of the strongest marketing minds are putting their skill to the test. I look forward to seeing the strategies these brands employ to counter a challenging environment, and how they find fresh new ways to effectively communicate with their market.”
EUROPE
Kevin Mercer, Director, Brand Strategy, Expedia Group, UK
Strategic Thinking Jury chair
Joost Hoppe, Global Media Lead, Heineken, Global
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair
Tanja Grubner, Global Marketing Director, Essity GmbH, Global
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth Jury chair
Tanja Grubner of Essity, comments: “Never waste a crisis. This quote has never been more true than now when marketing campaigns that deliver business results are without alternatives. I’ll be looking for brands that have answers for today’s challenges, who demonstrate that their strategy is creative, their creative is strategic and their impact longlasting.”
LATIN AMERICA
Daniel Wakswaser, CMO, Ambev, Brazil
Strategic Thinking Jury chair
Sean Summers, CMO, Mercado Libre, Uruguay
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth Jury chair
Carolina Sandoval Villamil, Media Director, Haleon, EMEA & LATAM
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair
Carolina Sandoval Villamil of Haleon said: “This is the opportunity of a lifetime! I'm looking forward to seeing what brands are doing around retail media – the so-called 3rd Digital wave. Also, what is happening around responsible media – our responsibility in the advertising world towards society, the planet and bringing real value to our consumers.”
NORTH AMERICA
Susan Irving, CMO, Kruger Products Inc., Canada
Strategic Thinking jury chair
Yusuf Chuku, EVP, Strategic Planning & Commercial Impact, NBCUniversal, USA
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data jury chair
Dara Treseder, CMO, Autodesk, USA
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth Jury chair
Autodesk’s Dara Treseder, comments: “I’m honoured to chair the WARC Awards this year and to have the opportunity to engage with so many incredible brands. To stand out, brands must deliver streamlined, relevant, and digitally robust experiences for all their customers. I’m excited to evaluate how brands are leveraging innovation and creativity to drive relevance and business results in new and unexpected ways.”
Delivered in association with LIONS, the WARC Awards for Effectiveness are judged rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.
Key dates for WARC Awards 2024 are:
Early bird deadline: 12 December 2023
Final deadline: 6 February 2024
Regional winners announcements: 20-25 May 2024
Global Grand Prix winners announcements: Cannes Lions Week 2024
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