TikTok is expanding its reach beyond mobile screens with the introduction of Out of Phone, a new out-of-home (OOH) ad solution that allows brands to leverage TikTok content in additional places such as billboards, kiosks, cinemas, retail stores, and more. The solution is tailored to each partner, with tailored programmes designed to appeal to audiences in specific places and locales.
The solution is adapted to each partner, with customised programmes designed to appeal to audiences in specific places and locales. According to the release statement, Out of Phone is also updated on a regular basis to provide relevant TikTok material.
"With Out of Phone, we're taking TikTok beyond the palm of our hands and into everyday life,” said Dan Page, Global Head of Distribution, New Screens, TikTok. “From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok.”
Adomni, Dive, GSTV, Loop TV, Raydiant, ReachTV, Redbox, Screenvision, and Vevo are among the partners who have already implemented the solution.TikTok is cementing its position beyond mobile screens while expanding its ad business.
Bars, restaurants, automobiles, airports and gas stations are among the other platforms targeted.
TikTok's advertising possibilities are constantly improving. The company implemented a new tool in August that permits advertising to display within user search results. TikTok unveiled numerous new measurement capabilities in September to help advertisers track campaign conversions more effectively. TikTok is exploring a new ad-free tier in a region outside of the United States in response to harsher EU data protection legislation.
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