LG Electronics (LG) unveiled its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance, and usability. This lineup is headlined by its most advanced range of OLED TVs yet, the OLED evo C3. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate viewing experiences as only LG OLED can.
It’s been 10 years since LG first released OLED, and in that time, much has changed. What’s new for 2023’s big TVs, and is it worth getting excited about? It might be difficult to believe, but TVs are celebrating a bit of an anniversary this year as OLED turns ten.
“At LG, we are committed to continuous innovation across our home entertainment products, and our 2023 TV range is no exception. And as our technologies have evolved, so has the role of the TV in Nigerian homes,” said Choongbae Seok, General Manager, TV Division, LG Electronics West African Operations.
“Whether it be the hub where people gather for the latest sporting match, game, or movie, or a statement piece positioned to impress invited guests, this year we are providing a television for every consumer,” he said.
The C3 OLED evo provides higher brightness, colour accuracy, and amazing clarity and detail, thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6. It comes in 83, 77, and 65-inch sizes. The other lineup includes the QNED 81 Series (75’’, 65"); the Nano 77 Series (75”, 65”, 55"); and the UHD UR Series (75’’, 65”, 55”, 50”). LG TVs now feature a slimmer design and minimal bezel that complement your home interior. Upgrade your viewing experience to enjoy vivid colours and breathtaking detail in real 4K.
LG continues to leverage its technological leadership, not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal, creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, LG’s 2023 model OLED TV has been certified low-blue-light by TÜV Rheinland and flicker-free by UL Solutions.
Outlets such as CNET highlighted the OLED C3, saying, “It sets the standard for high-end TV picture quality.” (CNET, 06/23)
For TechRadar, the LG OLED C3 arrives with new HDR-improving picture processing, a pleasing look, a smart TV interface overhaul, and a wealth of features that will appeal to both gamers and movie fans. “LG has delivered another winner with the C3 OLED,” the review noted. (TechRadar, 03/2023)
The LG range of 2023 TVs comprises the following:
Faster HDMI switching
The new LG OLED TV models support a wide range of HDMI 2.1a-compatible features, with 4 ports available on the C3 models again. They are also the first TVs to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR eliminates the momentary black screen when switching between content from different sources connected via the TV’s HDMI 2.1a-compatible ports. This is only available when using HDMI 2.1 QMS VRR-certified source devices.
Gaming remains a focus
For the ultimate gaming experience, LG OLED and QNED TVs feature a 0.1 ms response time, low input lag, and up to four HDMI 2.1a-compatible ports. LG OLED TVs are also equipped with Game Optimizer, which allows users to quickly select and switch between game-related features such as game genre display presets. Settings for Nvidia G-Sync, FreeSync Premium, and variable refresh rate (VRR) are also easily accessible through the Game Optimizer.
Improved picture and sound quality
The latest processor in the Alpha series uses LG’s advanced AI-powered deep learning technology to ensure excellent picture and sound quality. AI Picture Pro offers improved upscaling for greater clarity, and improved dynamic tone mapping helps bring out depth and detail in every image. AI Picture Pro also includes image processing technology that recognizes and refines objects or faces to have more lifelike HDR quality. In addition, AI Sound Pro ensures that viewers can immerse themselves even more in what is happening on screen by delivering virtual 9.1.2 surround sound through the TV’s built-in speaker system.
Improved webOS and software
This year’s models are equipped with the latest webOS version and include the redesigned All New Home user interface, which offers a wealth of personalization options and more comfort for an even better user experience. The new Quick Cards give users easy access to the content and services they use most, grouped into logical categories such as home office, gaming, music, and sports. Based on their TV behavior and viewing habits, the more advanced webOS ensures that consumers easily receive personalized recommendations tailored to their preferences.
LG TVs are available in all Fouani showrooms nationwide. For more information, kindly visit https://www.lg.com/africa/tvs
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