Recently concluded Big Brother Naija Season 8 dubbed All Stars edition recorded 23 million views globally, a study conducted by leading media intelligence consultancy P+ Measurement Services, has revealed. Former housemates from previous seasons of the famed Big Brother Naija series appeared on the eagerly awaited reality television programme. Key results from the audit, which was painstakingly analysed, including the most frequently cited housemates, media sentiment, media reach, media share by countries, and reality show sponsorships.
Ilebaye (Ilebaye Precious Odiniya) took first place in the analysis with 19%, followed by Mercy (Mercy Chinenye Eke) in second place with 18%, Cee-C (Cynthia Nwadiora) in third place with 17%, Pere (Pere Egbi) in fourth place with 16%, and Cross (Ikechukwu Sunday) in fifth place with 16%.
Moniepoint, the top sponsor, received 36% of the media attention, followed by Tecno Mobile with 21%, Pepsi with 13%, Guinness Nigeria with 12%, and Aquafina with 9%. It is noteworthy that media prominence doesn’t necessarily equate to the level of financial support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.
According to the analysis, 50% of the sentiments were positive, which provides a valuable opportunity for the Big Brother Naija organizers to cultivate brand loyalty and engage their audience effectively, while the negative sentiment of 5% suggests that any issues or concerns raised during the event were promptly and effectively managed. The remaining 45% of sentiments remained neutral.
Big Brother Naija All Stars was analysed using data harvested from traditional and digital media. These media types provided significant insights into the reach, impact, and performance of the show, with digital media accounting for 98% and traditional media accounting for 2%, providing a sense of credibility and authenticity to the event. The high percentage of digital media mentions also suggests that digital media played a significant role in driving awareness and engagement for the show.
In terms of media coverage by country, Nigeria led the chart with 77%, trailed by Ghana and the USA, each with 3%. The United Kingdom and Canada garnered 2% each, while other countries garnered relatively lower media shares, reflecting varying levels of interest and coverage.
The estimated audience reach of 23,275,606 is a testament to the popularity and success of the Big Brother Naija All-Stars season media engagement.
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