The much anticipated iPhone 15 series, Apple Watch Series 9 and Ultra have finally been launched. The new iPhone 15 Pro and iPhone 15 Pro Max are made of aerospace-grade titanium, which is both durable and lightweight, making them Apple's lightest Pro models yet.
The new design also includes curved edges and a configurable Action button, giving consumers the ability to customise their iPhone experience. The equivalent of seven pro lenses with incredible image quality are enabled by powerful camera upgrades, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusive to the iPhone 15 Pro Max. The A17 Pro enables next-generation gaming experiences and professional performance.
The new USBC connector is supercharged with USB 3 speeds — up to 20x quicker than USB 2 — and, when combined with new video standards, enables powerful pro workflows that were previously unattainable.1 Furthermore, with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.
The iPhone 15 Pro and 15 Pro Max will be available in four new gorgeous finishes: black titanium, white titanium, blue titanium, and natural titanium. Pre-orders commence on Friday, September 15, and deliveries begin on Friday, September 22.
“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
iPhone 15 Pro in black titanium, white titanium, blue titanium, and natural titanium finishes. The iPhone 15 Pro and iPhone 15 Pro Max will come in four new gorgeous finishes: black titanium, white titanium, blue titanium, and natural titanium.
The iPhone was not the only new product introduced, though it was unquestionably the star of the show. The Apple Watch Series 9 and Apple Watch Ultra 2 were both unveiled.
The Apple Watch Series 9 looks remarkably similar to last year's model, but it boasts significant modifications under the hood, including a considerably more powerful chipset. This means you can now operate the Watch with a new gesture: double-tap. The Watch responds when you tap your index finger and thumb together while raising your wrist. Surprisingly, it employs an optical sensor rubbed on your wrist that detects changes in blood flow as you tap.
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