...Why UEFA approved the deal
Inter Milan has secured a last-minute jersey sponsorship contract with Paramount+ for the team's appearance in the UEFA Champions League final against Manchester City at Istanbul's Atatürk Olympic Stadium on Saturday 10 June 2023.
The agreement for the video-on-demand subscription service was signed in time for Inter's Serie A season finale against Torino on June 3. Inter's ability to wear a commercial logo on their shirts in the Champions League final had not been totally obvious.
According to the print edition of the Rome-based publication Corriere dello Sport, UEFA accepted the contract due to the issue with DigitalBits. Starting next season, Paramount+ will take over as the Nerazzurri's back shirt sponsor, replacing Lenovo. The club will receive €4.5 million as a result of this agreement.
Normally, UEFA regulations prohibit a new paid sponsor from appearing on a shirt for a European match. Clubs must maintain the paid sponsor they have had since the start of the season.
Inter will wear the Paramount+ emblem on their shirts in their final two matches of the season. According to the Corriere, Inter will earn €5 million from the deal for the final two games of the season.
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