dentsu has confirmed the appointment of Lana Marais as its new group operations director for dentsu SSA. The appointment takes effect on Thursday, 1 June.
"With our remarkable growth across 12 African countries over the past decade, we have set our sights on doubling our business by 2030. To achieve this audacious goal, we are embracing a fresh approach to work, investing in our talented workforce, and forming strategic partnerships with the right clients," dentsu says.
"In today's fast-paced world, we understand the importance of staying ahead without pausing for a moment. Marais will be stepping into this role to drive success and create bandwidth in the region," adds dentsu.
"Marais's extensive experience at dentsu since 2009, her resilience and her collaborative nature have given her a deep understanding of our business and the challenges we face regionally. Her recent focus on the emerging markets within SSA has equipped her with valuable insights to step change the way we drive efficiencies and effectiveness across the region," says dentsu.
According to dentsu, Marais will partner with the regional leadership team across all 12 markets, ensuring the effective execution of our regional business strategies. She will spearhead the creation and delivery of: necessary plans, metrics, and targets.
"We have full confidence in Marais's ability to drive our transformation agenda and implement our business model effectively," says Dawn Rowlands, CEO of dentsu Africa.
dentsu says that it will team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy.
"We know people better than anyone else and we use those insights to connect brands, content, commerce and experience — underpinned by modern creativity. We are the network designed for what's next," concludes denstu.
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