Esosa Osagiede, Deputy Creative Director of Leo Burnett Lagos, has been named as a cohort member of the 2023 Cannes Lions Festival of Talent (also known as the 'See It Be It' talent initiative).
Esosa is one of 16 incredible female creatives from 14 nations chosen for this year's cohort. This year's theme is "Know your power," which emphasises the power that creative women possess and how they express their talents by using their strengths and vulnerabilities. Creative women wield power unlike any other because they use their flaws and strengths to understand and express their capabilities.
Commenting on this development, Tunde Shobanjo, Group Director of Business Development at Leo Burnett, said “ We at Publicis are incredibly proud of Esosa's achievement and can't wait to see what she will accomplish next. We are confident that her participation in the "See It Be It" programme will continue to elevate her career and inspire others in the industry.”
In addition, Esosa Osagiede is a dynamic and accomplished communications expert with an impressive track record of success in the advertising industry. She holds a Bachelor of Arts in Dramatic Art from the prestigious Obafemi Awolowo University. She has continued to build on her academic credentials with a Diploma in Communication and Media Studies from Pan Atlantic University, and a Diploma in Marketing from the Chartered Institute of Marketing.
Esosa's career in advertising started at FCB Global, where she worked as a creative writer, honing her skills in crafting compelling and effective messaging. She then moved on to 141 Worldwide, where she rose through the ranks from Deputy Creative Manager to Senior Creative Manager, delivering innovative campaigns for a wide range of clients.
Esosa's talents and leadership qualities were further recognized when she was appointed Group Head, Copy, at Leo Burnett, where she played a key role in developing and executing award-winning campaigns that delivered exceptional results for clients.
Currently serving as Deputy Creative Director at Publicis, Esosa is responsible for leading a team of creatives in delivering cutting-edge campaigns that drive brand awareness and engagement. Her work has earned her numerous accolades and industry recognition. Esosa is also an active member of several professional bodies, including the Advertising Regulatory Council of Nigeria (ARCON) and the Chartered Institute of Marketing (CIM), and she is committed to mentoring and supporting the next generation of creative leaders in the industry.
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