ember, 2022.
The 2022 ADVAN CMO Forum, themed: ‘Evolving Role of the CMO’ will provide a unique network of the nation’s marketing leaders with a platform to better navigate the fast-changing marketing landscape. The meeting is open to only senior, client-side professionals such s CEOs, CFO, CMOs or the equivalent, said Chief Executive Officer of ADVAN, Mrs. Ediri Ose-Ediale.
According to her, this year’s theme focuses on leadership: insight into the challenges facing our industry: leading to the development of actionable solutions for the industry and specifically for ADVAN member companies.
The session, which would be moderated by Mrs. Chioma Afe, Head Marketing and Communications, Access Bank Group is the exclusive 2022 ADVAN CMO Forum that would host over fifty (50) CEOs, CMOs and Business leaders from top organizations local and international.
According to McKinsey.com, “As companies confront changing consumer behavior, increasingly important third-party scrutiny, and more diverse target markets and segments, they must broaden the roles of marketing and the CMO.”
“Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research. Although these responsibilities aren’t going away, CMOs must address several other areas as well: leading company-wide change in response to evolving buying patterns, stepping up efforts to shape a company’s public profile, managing complexity, and building new marketing capabilities throughout the company as a whole. The relative importance of these new priorities will of course vary by company and industry, but the broad importance of reinventing the CMO’s role as a strategic activist is similar across them.”
Speaking in regards to the CMO Forum, President of ADVAN, Mr. Osmade Uwubanmwem said that “the ever-changing marketing environment has prompted the CEOs and CMOs to continually, to meet and share ideas and international and local best practice.”
No comments:
Post a Comment