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Tuesday 22 March 2022

Bending the Rules of Design: LG SIGNATURE OLED Rollable TV boasts an ultrathin screen that transforms into a speaker


LG SIGNATURE OLED R rollable TV was officially launched in Nigeria in December, 2021,  each LG Signature OLED R rollable TV is custom built to order, meticulously assembled and finished with top quality craftsmanship by LG's most experienced production professionals. The epitome of exclusivity, LG SIGNATURE OLED R has been lauded as a triumph in engineering and user-centric design. The 65-inch flexible OLED display is created from one sheet of glass and features self-lit pixels and independent dimming control.

According to Mr. Choong Bae Seok, General Manager Home Entertainment, TV Division, LG Electronics, West Africa Operations, A truly unique design and unprecedented functionality make the LG SIGNATURE OLED R a sight to behold, whichever way you use it. Watch your favorite content in Full View mode, discreetly set the mood in Line View, or make the most of your space in Zero View. "Users of the LG Signature OLED R may manage other home equipment remotely via line view, which allows the television to be partially unrolled, by selecting features and settings such as clock, frame, mood, music, and home dashboard".

"The OLED display vanishes completely in zero view, allowing users to enjoy music and other audio material through the 4.2-channel, 100w front-firing Dolby Atmos audio system. The R in the name indicates that the TV is not only rollable, but also revolutionary in the home entertainment arena, revolutionizing the interaction between a TV that can be hidden from view at the push of a button and the surrounding environment", he explained.

"This is a true luxury product that reimagines what television can be” Seok said.  "This unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG's leadership in the premium TV market."

According to him, the LG Signature OLED R is a work of art that will appeal to people who demand the best and understand the true value of game-changing innovation. “This TV is not only an incredible feat of engineering and user-centric design, but it is also a work of art that will upgrade any space and compliment any lifestyle. From the brushed aluminium casing to the stylish and modern wool speaker cover by Kvadrat of Denmark, LG Signature OLED R was specially designed.

"With a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology, LG Signature OLED R boasts an individual dimming control to produce supreme picture quality. Moreover, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits beyond the advanced hardware",

Self-lit pixels allow LG SIGNATURE OLED R to bend the rules of design with an ultra-slim, rollable display. Unlike LED TVs that are restricted by backlights, the self-luminous display technology also makes all the difference to your viewing experience, showcasing sharper pictures with extreme realism.

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