Recently, a brand-new online streaming TV was launched in Lagos, Nigeria. It is SuperTV. The promoters of SuperTV led by the acting CEO and Chief Content Strategist, Ijeoma Onah, believe that SuperTV has come to disrupt the online entertainment streaming business.
According to her SuperTV enters the market with a strategy that is customer-centric. In fact, she says that the subscriber is in the centre of SuperTV creative imagination. The SuperTV package is full to the brim with so many mouth-watering and enticing offerings and propositions too good to be believed. But in this article, we will examine just five of the core benefits of streaming online entertainment on SuperTV.
ZERO DATA
SuperTV’s power packed operational and hard-to-beat market entry strategy is based on a ZERO DATA proposition. SuperTV promoters understand the financial challenges faced by Nigerians on a daily basis. They understand the financial strain on the people. Their business is innovated towards the alleviation of the pressure Nigerians go through day after day. This is why SuperTV is built on the pillars of a unique “Zero Data” proposition. Nigeria currently has about 173 million mobile subscribers with a penetration rate of 123%. Smartphone penetration is 40 million - forecasted to grow to more than 140 million by 2025.
In spite of these very impressive numbers, Nigeria is still performing very poorly in the streaming markets, hardly even showing up in global statistics. The major reason for this is that the average Nigerian cannot afford the data costs required to stream video. This is how and why SuperTV was conceived, to democratise streaming in Nigeria and Africa through the imaginative and innovative ZERO DATA offering. This is entirely new and targeted at lifting the heavy data weight slowing Nigerians down to enjoy their entertainment on the go. This is good news and a core reason why Nigerians should stream their online entertainment on the SuperTV App.
PARTNERSHIP WITH MTN
SuperTV partners Nigeria’s largest telecom Network, MTN. This partnership strategy is to ensure easy subscribers’ access, and affordability of SuperTV products and services everywhere they go - with MTN network coverage. This partnership leverages cutting edge innovation and technology that offers us a competitive advantage in the industry. With SuperTV, subscribers do not incur internet data charges to stream after subscription. The user gets to enjoy either Live TV, Video on Demand, or both, at absolutely no additional cost after subscribing successfully. With the MTN back up, there is an assurance of success in value delivery of brand offerings, especially in the area of seamless streaming of entertainment products by subscribers.
CHANNEL VARIETY
SuperTV also partners with different live TV channels for live TV feeds on the go. The local and international movie industries who provides the different genres ranging from Nollywood movies and all its sub-genres to International feature films and its sub-genres; Hollywood, Bollywood, Korean, Turkish, Telenovelas etc. The Kids are not left out as there are animations and educational kid content also available. Sports, food & culinary, travel, automobile, animals & wildlife, history & culture and documentaries are also included. SuperTV plays on the ideology of variety, affordability, and all-inclusiveness. SuperTV wants Nigerians to enjoy the best of entertainment via best movies, best processes, best technology and premium management.
SACHET PACKAGE AFFORDABLE OFFERING
Beyond the Zero Data offering, subscription on SuperTV is cheaper compared to others who use data in addition. The product features include: Zero data to stream, TV Everywhere, airtime payments, flexible price plans (‘sachet’ packages) - daily, monthly, weekly (with emphasis on reduced total streaming costs for the subscriber), Live TV and VOD, the service is available on all connected devices.
SuperTV developed very flexible and modest price plans which have been approved by the Nigerian Communications Commission (NCC), and have taken challenges in this part of the world into consideration during the process. From this it developed sachet prices for the various plans which include Daily, Weekly and Monthly plans for the Gold, Silver and Bronze bouquets with daily prices starting from N200.00 (about the price for a bottle of soft drink).
SUPERTV EASY APP AVAILABILITY
The SuperTV App is to easy download and is available to MTN subscribers starting October 1, 2021, to coincide with Nigeria’s Independence Day celebration. The user downloads the App from the App Store (Google play store or Apple store) – that is the only time the internet is required, installs the App, taps on it to launch. The user gets logged in automatically provided the Sim card is on the MTN network, selects trial for first-time users only or any other plan of choice (if user has already taken the trial), make payment for the subscription with airtime, relaunches the app and starts streaming from the wonderful array of content available on the chosen plan.
The entire process could take less than a couple of minutes. In order to be relevant across borders and barriers, SuperTV products will be focused on making life easier for everyone. SuperTV will open up access to inclusiveness in entertainment. SuperTV is going to make affordable entertainment accessible to everyone.
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