Industry experts seek to decipher corporate social investment conundrum at Industry Evening Summit

...Awosika, Ogunkoya, Badejo-Okusaya, Eiremiokhae to be honoured with LIFETIME awards

The Industry Evening Summit, a flagged platform to discuss the marketing and marketing communications industry in Nigeria, has concluded plans to host its second edition of the event to discuss the balance question in the management of corporate social investment by big corporations.

The event, which is scheduled to hold in Sheraton Hotel, Ikeja Lagos on April 2, 2021 is themed,: “Addressing the Balance Question In The Management Of Corporate Social Investment Portfolio During Crisis”.

The present paper on the theme is the managing director of Frutta Juice & Service Limited, Dr. Onyekachi Onubogu. Onubogu is an accomplished Senior Business Leader/ Executive Board Member with over 20-year track record of commercial and marketing success in multi-national companies across Africa.

Lines up to do justice to this thought provoking topic are the vice president, Association of Sustainability   Professionals of Nigeria, (ASPN), Mrs. Ini Abimbola, manager director of TruCSR/founder SERAS Africa, Mr. Ken Egbas, director, corporate affairs & sustainability development, Unilever Ghana & Nigeria, Mrs. Oluwasoromidayo George and regional executive head, marketing & corporate communication, Standard Bank  Group, Mrs. Nkiru Olumide-Ojo.

Other panellists include executive head, corporate communication, Multichoice Nigeria, Ms. Caroline Oghuma, manager, communication & corporate affairs, Nestle Nigeria, Mrs. Victoria Uwadoka, managing director/CIO, G2M Creatives, Mr. Uduak J. Peters, chief brand & marketing officer, Union Bank Plc, Mrs. Ogochukwu Ekezie-Ekaidem, Head, Events & Sponsorship, Access Bank Plc, Mrs. Ogechi Kasie-Nwachukwu and group head, strategic brand management & communication, Polaris Bank, Mr. Nduneche Ezurike.

The chairman for the event is the Lagos State Commissioner for Information & Strategy, Hon. Gbenga Omotoso while the moderator of the session is the PR Lead, 9mobile, Ms. Chineze Amanfo.

Speaking on the theme of the event, the convener, Goddie Ofose said that the theme could not have come at the better time as COVID-19 pandemic has disrupted the big corporate plans for their corporate social responsibility initiatives.

“Last year, organisations Nigeria as well as elsewhere abandoned their CSR plans and kept donating to the government at all levels to fight the pandemic. This singular development caused several companies to halt the CSR activities for the year,” Ofose said.

Therefore, we are trying to find a balance between CSI and CSR, the convener revealed. “We believe that with the calibre of professionals we have selected to discuss the topic, the solution would be found.”

Also part of the event of the evening, is the conferment of LIFETIME awards on four distinguished professionals within the integrated marketing communication firmament in Nigeria.  The four individual are Mr. Jimi Awosika, executive vice chairman, Troyka Holdings owners of Insight Redefini, Halogen Security and Optimum Exposure, Yomi Badejo-Okusaya, chairman, CMC BCW, Tolu Ogunkoya, regional managing director, West & Central Africa, mediaReach OMD and Dr. Felix King Eiremiokhae, group managing director/CEO, Oracle Agency Group.

Others distinguished individuals and organisations that have performed creditably well in 2020 despite pandemic would also be recognised and honour at the event.

The 2021 summit is sponsored by MultiChoice Nigeria and will be hybrid while covid-19 protocol would be duly observed throughout the session.