The Lagos agency, according to sources close to the business, took the decision to as the reality of Work From Home (WFH) continues to be part of our lives in Nigeria and globally, as a result of the new-normal environment fostered on us by the COVID-19 pandemic.
Explaining the rationale for the multimillion naira investment in an environment where businesses are cutting costs, Steve Babaeko, Groups CEO, X3M Ideas group said, “After the initial lockdown and people returned to work after a seemingly flattening of the COVID-29 pandemic curve. Unfortunately, the numbers are on the ascent again. In view of this, our ‘people before profit’ mantra constrained us to ‘think out of the box’ as we always desire to place the safety of our personnel, clients and their families first”.
This according to Babaeko, left X3M Ideas with no option than to get the most dependable fibre optic internet connectivity in place for our staff and clients across the world to ensure smooth and seamless business operations, virtual meetings with clients and between the main office here in Lagos and offices across Africa such as our operations in South Central African offices in Lusaka and Zambia; and Accra Ghana.
“The Fibre optic internet connection from Globacom hub at Adeola Odeku Victoria Island all the way to X3M Ideas Headquarters, Opebi, Ikeja, Lagos will enhance our virtual meeting even across geographies” Steve noted with satisfaction, adding it’s a “worthwhile investment” and it is the sure way to go.
Investment in digital infrastructure in this era of global pandemic is a ‘no brainer’ according to Babaeko especially if you placed the requisite value on the lives of people in your organisation, on the clients’ side as well as making the businesses future-forward.
Pointedly Steve who is also the President of the Association of Advertising Agencies of Nigeria (AAAN) noted the investment in the Glo Fibre Optic internet connectivity has “resulted in a very significant improvement in the internet connection at our office, which has in turn contributed to a high level of productivity at work. The COVID-19 pandemic is actually a call on all to deepen our Internet of things (IoT) efforts by making the right investments on technology”.
Founded about eight years ago, X3M Ideas has spin-off businesses in media,- Media 100; Music, - X3M Music; Production - Zero Degree among others. The International creative power house has full-fledged offices in Lusaka and Zambia to take care of the South Central African market; and Accra, Ghana for the other part of West Africa and East Africa. The group recently diversified into Agriculture with its Babaeko Farms which enjoys technical partnership with Corporate Farmers International.
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