New elements of the Cannes Lions International Festival of Creativity will take place from Monday 22 June – Friday 26 June 2020, were devised through industry-wide consultation and in-depth research with the global branded communications community.
Cannes Lions gathered feedback from over 1500 customers and executed 100 in-depth interviews with industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to inform the 2020 Content Agenda’s eight themes. Each theme is shaped around the most business-critical areas of branded marketing and communications and the Festival now invites the industry to apply to speak on stage and enter their content submissions.
The Festival brings the world’s biggest brands and most creative people together at a unique event to learn, network and celebrate the power and effectiveness of creativity.
The Cannes Lions International Festival of Creativity is many things: provocative, innovative, bold, inspiring, and of course, creative.
According to a statement on Cannes website, first late fee applies after 12 March 2020; second late fee applies after 26 March 2020, third late fee applies after 9 April 2020, while entries deadline applies 16 April 2020.
“To ensure that work judged at Cannes Lions is fresh and reflective of the work that drives the industry forward it is important we structure the festival with eligibility dates. Eligibility dates are dependent on the Lion that is being entered.
“If you’re not sure whether your work is eligible get in touch. We strongly recommend checking eligibility before you start to create your entry submissions (see info on refunds and withdrawals),” the statement said.
In a similar vein, Simon Cook, Managing Director, Cannes Lions, was quoted in a statement to have said: “In response to industry need, the 2020 Cannes Lions content themes will set the global agenda for the industry and help us all navigate the year ahead. We look forward to seeing a hugely diverse set of expert speakers from across the breadth of creative and cultural disciplines. Our community attends the Festival to learn from best practice, make valuable connections, and take away tools and techniques that will accelerate business and personal performance and unlock creative potential.”
The 2020 content themes are:
Creativity is the Business Growth Engine – explores the role of marketers to define how creativity can support both short-term activities and long-term brand equity to have a better level of influence in the boardroom.
Creative Disruption in Commerce – trailblazers from brands and retailers will introduce pioneering forms of commerce (cashless, omnichannel, immersive) to promote better buying experiences.
Post-Purpose: Brand Accountability and Activism – the world’s biggest brands and agencies will discuss how they’re tackling critical global issues, from climate change to inequality.
Your Brand is my Experience – brand and experience are now interlinked. Brands will discuss how they experiment with customer experience and improve the entire customer journey through seamless interactions.
Looking to 2030: Making your Business Future-fit – in an era where we constantly learn, experiment and create the future, explore the new skill sets required and how to acquire and retain the world’s best creative and tech talent.
Applied Creativity: When Data, Tech and Ideas Collide – experts will share examples of how to apply data and tech to enthral audiences, and brands will demonstrate how they harness tech to create lasting emotional connections.
Storytelling at Scale – speakers will explore new creative dimensions in storytelling, across a range of platforms and formats, to gain attention and engage in the issues that matter, putting cultural relevancy at the forefront.
Let’s Get Back to Brand – delves into how creativity can help to curb the current obsession with clicks and impressions and focus instead on brand-building and long-term brand health.
For more information, visit Cannes Lions 2020
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