AppsFlyer Secures $210 Million in a Series D Funding

Mobile marketing analytics startup, AppsFlyer has secured $210 million in a Series D funding round led by General Atlantic with participation from its existing investors.



According to Oren Kaniel, CEO & Co-Founder, AppsFlyer, in the last couple of years, the company has adopted a very long-term vision, measuring the quality of its decisions in a 5-10 year time frame.

"I am confident that partnering with General Atlantic will allow us to push our long-term mindset forward and have a significant impact on our company, our customers, and on the entire market", Kaniel said in an email sent to its customers.

Since the previous funding round three years ago, AppsFlyer has grown its team 4X to 850 employees across 18 global offices. Its ARR has grown 5X, exceeding $150 million in 2019. This followed a five-year growth in ARR from $1 million to $100 million that made AppsFlyer one of the fastest-growing SaaS companies. Last year alone, its customers made $28B worth of decisions using AppsFlyer’s attribution platform.

"As attribution becomes a crucial element of every marketer’s day-to-day, this funding will allow us to continue to execute on our vision of providing marketers with a robust, unbiased, and independent attribution platform. The natural progression for us is to maintain an open platform for partners and third-party developers. This will enable brands to innovate in ways that are almost unimaginable today. We’re thrilled to have General Atlantic’s support on our journey towards democratizing marketing.

"I would like to thank all of you, customers, partners, and friends, for pushing us forward and allowing us to dream big. We really couldn’t have done it without you!", Kaniel said.