Photo walk, Masterclasses, Product Releases, and Much More at Canon Discovery Week Algeria

Canon Central and North Africa (CCNA), a world leader in imaging solutions, is proud to announce the launch of the first Canon Discovery Week in Algeria — a series of events dedicated to photographers, broadcasters, partners, and the whole Canon community in the North African nation.



Cannon Discovery Week aims to strengthen the connection between the Canon team and Canon users with a range of workshops, field trips, product launches, and complimentary services available. Canon staff and special guests offer advice, guidance, and share best practices with participants but also learn from Canon users in order to improve products and services for the future. Most importantly, Discovery Week is a celebration of the strong Canon community in Algeria.

Discovery Week will welcome Algeria’s reporters, influencers, and television networks with a range of dedicated events. The week of events officially begins with an opening press conference and the Algeria launch of Canon’s groundbreaking full-frame mirrorless EOS R camera at the Hotel Sofitel Algiers Hamma Garden, at 11am on November 25th. The press conference will be followed by a special interactive session with journalist-blogger, underlining Canon’s commitment to the journalistic community.

Discover Photography

On Monday, after the launch, Canon Ambassador Paolo Verzone, will host a Dynamic Landscape Photography Masterclass. Demonstrating the incredible features and best practices on the EOS R, while providing expert insight into photographing dynamic landscapes, such as the blue hour featured in the following morning’s field trip.

On Tuesday morning, a very early photo walk will be organized for photo enthusiasts in the beautiful landscape of Algiers by the Canon team at the Blue Hours, the period of light when the sun is under the horizon.

“Blue hours are special times for us photographers. We love light and we love twilight even more,” says Amine Djouahra, Sales & Marketing Director - B2C, Canon Central and North Africa. “That magical blue hue of the sky as the hidden sun illuminates the atmosphere above it offers unique conditions. It emphasizes both dark and light elements on top of an evolving colour-scape of blues, yellows, and whatever the universe brings us that morning.”

The blue hour photoshoot will start at 6am on Tuesday, November 26th, followed by a breakfast with some of Algeria’s most famous influencers. The following day, veteran and new photographers can hone their skills at Discovery Week’s shooting and editing workshops. Canon Academy students will also find a number of exclusive and complementary events.