LaLiga joins the International Day for the Elimination of Violence against Women initiative

Today marks the International Day for the Elimination of Violence against Women and LaLiga is joining this initiative by launching messages to raise awareness of gender-based violence and to show its support for the women who have been victims of such abuse.

With this in mind, advertising hoardings in all LaLiga Santander and LaLiga SmartBank stadiums will broadcast a video this upcoming matchday with the following messages: “Latiendo a vuestro lado. NO a la violencia de género. #NoEstoySola.” (“Our hearts beat on your side. NO to gender-based violence. #IAmNotAlone.”) Alongside these messages, the purple ribbon symbolising support for these victims will be shown.

Through this gesture LaLiga seeks to raise awareness among football fans of the importance of fighting against this scourge in our society and show its support to all those women who suffer from gender-based violence.

LaLiga is a global, innovative and socially responsible organisation that leads the way in the leisure and entertainment sector. It is a private sporting association which is comprised of the 20 LaLiga Santander and 22 LaLiga SmartBank clubs and public limited sports companies (SADs) and is responsible for organising professional and national football competitions. In the 2018/19 season, LaLiga reached a global audience of 2.7 billion.

The institution is centrally headquartered in Madrid (Spain) and has a presence in 55 countries through its nine offices and 46 delegates. The association carries out social outreach activities through its foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.