Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will be joining the agency as Managing Director, strengthening the management team and building on the group’s recent growth and successes.

Van der Haar, a visionary leader with established and effective entrepreneurial skills, was the perfect fit for Publicis Africa. The company was looking for an innovator that had the ability to have a positive impact on clients’ businesses while taking the agency to the next level. She has proven business acumen, with advertising flowing through her veins.

“We were extremely selective in appointing an MD who shared our vision for transforming the craft and industry and have found the ideal leader for this in Odette. With a proven track record of driving the industry forward, we are excited at the excellence that Odette will bring to the team and our clients,” said Naeem

Publicis clients currently include global brands such as L’Oreal, Nestle, Mercedes-Benz and Kellogg’s, among others. Van der Haar’s appointment is effective from 1 September 2019.