The YouTube.com/PremierLeague channel has gone live ahead of the start of the 2019-20 season this Friday at Anfield (Liverpool host Norwich City).
However, the service will be focused on showcasing revamped archive videos, plus feature and community content from the league’s 20 clubs, as opposed to match highlights.
In adding the channel, the Premier League has managed to carve out rights that will be deemed acceptable by stakeholders, protecting media rights-holders and the member clubs who have been able to monetise their digital audiences directly.
The Premier League said that the channel will "tell the story of the Premier League using archive footage in new and compelling ways, providing thrilling highlights of the key players and matches in Premier League history."
Beyond the action on the pitch, the channel will provide a platform to showcase League and club initiatives and the excellent work conducted by club Academies and community teams.
The channel has already attracted 104,000 subscribers in the 24 hours since its launch was announced.
LaLiga, which launched its YouTube channel seven years ago and has amassed 4.28m subscribers, offers post-game highlights of all games from the Spanish top flight. The Bundesliga channel, which went live six years ago and now has 1.53m subscribers, offers highlights of selected games only.
The Ligue 1 and Serie A channels, which have 1.29m and 2.78m subscribers respectively, also show short match highlights on a delayed basis.
It was reported last month that Sky, the UK pay-TV broadcaster paying £1.19bn (€1.29bn/$1.44bn) per season for its live Premier League rights, was looking to offer free three-minute highlights on YouTube shortly after games had finished. Sky already offers short in-play clips free of charge on social media outlets.
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