Ogilvy South Africa Announces New Creative Leadership

As part of the its plans in restructuring its creative leadership teams, Ogilvy South Africa has announced the elevation of Tseliso Rangaka and Matthew Barnes to joint chief creative officer (CCO) roles.

Rangaka, who is the current chairperson of the Loeries and who has been with Ogilvy for more than 10 years, will become the lead of the Cape Town campus. Barnes, who joined Ogilvy with the Gloo merger, will lead the Johannesburg team.

Several simultaneous promotions and restructures have taken place in the wider group, including the promotion of Molefi Thulo and Peter Little to ECD roles in Johannesburg.

In the same vein, Marion Bryan and Irene Styger were appointed as creative directors in Johannesburg. Neil White, Alex Goldberg and Taryn Scher have taken up creative director roles at Ogilvy Cape Town.

"We are proud of our ability to attract the best talent in the industry, both from a skills and diversity perspective," says Ogilvy South Africa CEO Alistair Mokoena. "Our strong culture of performance management and career pathing allows us to grow this talent and promote from within."

"We’re really excited for Matt and Tseliso to take the creative helm moving forward. They are exceptional at their craft and great fun to work with," Mokoena says. "We look forward to harnessing the combined power of creativity, data, technology and culture to create value for our people and our clients."

Rangaka will partner with Vicki Buys, the Cape Town MD while Barnes will partner with the Johannesburg MD, Elouise Kelly. "It is passion and a relentless spirit of continuous improvement that makes us an efficient and effective partner to our clients," says Mokoena.

"Our long history of industry leadership, both in terms of revenue and creative ranking, are a source of immense pride," he concludes.