Initiative follows Export Ready research, supported by the Department for International Trade, which highlighted the complacency of businesses to exporting challenges.
In early 2019, the Chartered Institute of Marketing launched its Export Ready Knowledge Hub, designed to provide SMEs with the essential marketing know-how to achieve long-term exporting success. The site was launched in response to CIM research which found that a majority of small firms trading abroad had yet to develop an exporting strategy.
CIM is calling on the UK’s 5.7 million SMEs to assess their readiness to export and play their part in delivering on the government’s ambition to raise the UK’s exports from 30% to 35% as a share of GDP.
The Export Ready Knowledge Hub can be found on the Chartered Institute of Marketing website here. It offers exclusive content from international experts on how to export to regions such as America and the Middle East, and how to build trust internationally. Articles live on the site at present include:
- Exporting to the USA
- Exporting to the UAE
- Exporting to the Middle East
- Advice for North East SMEs looking to export
- Building trust internationally
CIM’s Export Ready research published last year identified access to the right marketing skills and having the know-how to adapt marketing strategies for different markets as particular problem areas.
The Hub currently offers:
- Expert advice from leading international marketers already exporting around the world, including marketers from America and the UAE.
- Opportunities to develop professional skills through training courses specifically designed with exporting in mind, including Business Negotiation Skills and Brand Masterclass
- Resources to guide the creation of an effective export marketing strategy
- Latest news, feature articles and interviews with CIM members.
Chris Daly, CEO, Chartered Institute of Marketing said: “It is easy to fixate on the ifs and whens of Brexit but business leaders need to look beyond and assess their readiness for overseas trade. Our new Export Ready Knowledge Hub will serve as an important resource for the UK’s SME community in addressing new markets.
“Marketing has a central role to play in meeting the Government’s exporting ambition and it is imperative that we support our members, and equip the business community with the right skills to succeed.”
The Chartered Institute of Marketing is encouraging businesses to sign up to its Export Ready campaign, and urging organisations to be more proactive in their approach to exporting.
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