Dufil Introduces Indomie Relish, Target Corporate Consumers

Dufil Prima Foods Plc, makers of the iconic noodles brand – Indomie Instant Noodles says it is prioritising corporate product sampling for its new line extension - Indomie Relish.

This was revealed recently during the out of store product sampling exercise at some corporate organisations in Lagos, Port Harcourt and Abuja in a bid to introduce Indomie Relish Seafood Delight to its core audience, the corporate consumers. The targeted product sampling team visited various corporate offices such as banks, insurance offices, finance and telecommunication offices etc.

L-R: Relationship Manager, Wema Bank Plc, Ikeja, Samson Ogunniyi; Business Services Manager, Wema Bank Plc, Ikeja, Tolu Fadipe and Supervisor, Indomie Relish, Olabisi Oshodi at the Indomie Relish sampling visit to Wema Bank Plc, Ikeja Branch in Lagos.

Speaking on the sampling, the Product Manager, Indomie Relish, Ginny Tewatia revealed that the goal of the exercise was to use the opportunity to introduce the new Indomie Relish product to its corporate consumers, educate them about the uniqueness of the product and elicit their opinions.

“We believe that sampling is one of the best ways to help our target consumers better understand our product. Consumers are bombarded with various product messages through various mediums of communications, but until a consumer tries out a product and has their own experience with it, they won’t know if they like the way it tastes, smells or makes them feel.”

“And with our sampling activity in corporates and malls, we are receiving a very good feedback from consumers especially for Indomie Relish Seafood Delight. Consumers are actually admiring the product and are able to understand the true value the product is offering to them, in form of the Convenient Complete Meal with Rich Seafood Taste and Protein in form of Real Fish Chunks and Powder.”

Also speaking on the sampling, Miss Oriola Oluwadarasimi, Digital Marketing Executive, Dufil Prima Foods Plc said the exercise is a way of creating excitement around the new product line by placing a physical product in customers’ hands.

According to her, “This is important because considering the economic situation, many consumers are not willing to spend their hard-earned money on new products without foreknowledge of the product quality’s ability to meet their expected need. Hence, they rely on that trial experience to make their informed decisions.” 
     
Commenting on the feedback from the product, Darasimi added that so far, the response has been very impressive with at least 50% of the people purchasing Indomie Relish from the Sampling Team just after tasting the product and 85% of the people expressed their willingness to purchase later. “Consumers expressed that the samples given to them has provided the actual experience of the product as they don’t have to risk any investment to make a purchase”, she said.

The Chairman, Lagos Mainland Local Government, Honourable Omolola Rasheedat Essien who was sampled at the local government secretariat commended Indomie for the new product. According to her, “This is a good product from Indomie. I can tell you confidently that the Indomie Relish has won a new consumer and a referral partner.”

Also commenting on the product, Tolu Fadipe, a Business Services Manager, at one of the commercial banks visited said, “This noodles is a complete one for me as the accompanied ingredients will save me the stress of procuring additional spices to garnish my noodles.”

Indomie Relish offers a complete meal experience with real fish chunks and fish powder in the seafood flavour packs. It provides all ingredients that makes a meal complete like real fish chunks and powder, dried pepper, seasoning powder and onion oil.

At the wet sampling stand, each person was treated to a bowl of the Indomie Relish Sea Foods flavour.