Dentsu Aegis Network Acquires Creative Agency, BJL

Dentsu Aegis Network has swallowed BJL, the Manchester-based creative agency, in a bid to boost its capabilities in the north of England.



Dentsu Aegis Network said BJL’s expertise in brand strategy, advertising, content production, PR, social media and CRM complements the company’s capabilities in the north of England.

“We have worked with BJL for many years and admired both the standout creative work that they deliver and the impressive talent they’ve grown from their headquarters in Manchester", Rachel McDonald, managing director of Dentsu Aegis Network North said. “The addition of BJL further strengthens our offering and ability to offer true end-to-end brand solutions for our clients across creative, media, digital and technology.”

BJL was founded in 1987 and has grown to employ 75 staff working for a range of consumer and B2B clients such as Hilton, The Co-operative Bank and Ronseal.

The acquisition is in line with Dentsu Aegis Network's commitment to extend its services globally.